Digital Marketing Terms for Car Dealers [Updated 2023]

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Digital Marketing Terms for Vehicle Dealers
The main terms used in Digital Marketing are used daily by specialized professionals, but their meaning is not always clear to entrepreneurs from other segments. Understanding the logic behind these words will help you better analyze performance reports and also demand results from your team or performance agency.

Below, we list the main terms used in the daily lives of Digital Marketing specialists and explain, in a simplified way, their meanings.

What is benchmarking?
Benchmarking originated from the English word benchmark, which rcs data belarus reference. It is a strategic analysis of competitors and other relevant companies to improve products, services and processes. The tool is very important, especially at the beginning of a new business.

What is Call to Action?
The term Call to Action can also be abbreviated to CTA. In free translation, it means Call to Action, that is, it is a trigger that encourages the user to perform a certain action on the published material, be it a landing page or an Instagram ad.

The call to action used must be direct, aligned with the target audience and intriguing.

What is CRM?
The word CRM is the acronym for Customer Relationship Management. In free translation, it means Customer Relationship Management . This management can be done either through spreadsheets or online platforms, such as the tool available within Revenda Mais.

By automating this task, store owners can manage potential customers and generate business with their current customer base, ensuring greater profit with a lower investment in advertising.

What is a landing page?
Literally translated, landing page means a “landing page”. It is a web page focused on conversion, whether by downloading an e-book or purchasing a product.

According to the blog of Rock Content , a company specialized in Content Marketing, landing pages “are pages with few elements and focused on just one main call to action, avoiding distractions and guaranteeing the desired conversion”.

What is a lead?
A lead is a person who has a commercial interest in your products and has sent their contact details to your company via a contact form, phone call or WhatsApp message. A lead is also called a “potential customer” because they have a chance of converting into a sale.

However, this is not a guaranteed customer: it is up to your sales team to understand what the consumer is looking for and identify whether they are truly qualified, that is, have the potential to purchase the vehicles offered.