The first thing you should do is define what you want to achieve with thecampaign . After you define the objectives, you should establish metrics so that you can measure whether you are meeting the campaign objectives or not.
For example, you have summer sales to sell all of last season's merchandise, your whatsapp number australia objectives could be:
Increase the number of sales through email.
Activate a new sales channel to our customers.
Increase traffic to the website.
The metrics for these objectives can be:
Increase sales by 15% via email.
Increase web traffic from email by 15%.
Increase the number of new subscribers by 20%.
Define the Email Marketing strategy
Now comes the time to define how you will achieve those objectives you have already set. When you create the strategy you have to find a balance between the strategic and the creative, because it is not just about sending an email to a segment that is interested in one (or several) of your products, but also about how you present the information you want to convey.
If we work with the previous example of summer sales to sell all of last season's merchandise, your strategy could be:
Special offers for those who subscribe to your newsletter.
Special offers for your former subscribers.
Define the content
Perfect, you already know what you want to do and how to do it, now it's time to define how you will send the information. This point is very important, because it is decisive since a large percentage of the success or failure of the strategy depends on the way in which you present the message.
It will all depend on your target audience , the way they communicate and your type of product, but you should think carefully about how you will send it, because once you press “send” there is no turning back and you can lose a sale due to a bad message.
For example, if we continue with the theme of summer sales to sell all of last season's merchandise, good content can be
Sending outfits with the pieces you have on sale
Submitting articles (blog posts) showing summer trends and including your products.
Sending special offers for a few days with an exclusive URL for subscribers.
Define the frequency of the content you will distribute through Email Marketing
Find the balance. Ideally, it should be once a week, but only if it is quality content and your audience doesn't get bored of receiving it. On the other hand, if you don't have quality content already thought out and done, it's better to send emails every two weeks or once a month, but dedicating enough time to creating the quality content you need.