How to create an international marketing strategy in the tourism sector
Posted: Mon Jan 27, 2025 6:52 am
Each market has its own rules of the game. If you are thinking of opening your business to other countries, keep these tips in mind when defining your international marketing strategy.
tourism marketing for hotels
The tourism sector is constantly changing: it grows, evolves, faces new challenges and presents market trends that force marketing professionals to keep up to date with all the technological changes that revolutionize usa phone number data the way of reaching potential customers. And not only that, each market and each audience has different characteristics, so it is increasingly necessary to think locally and draw up adapted international marketing strategies .
The commitment to offering unique and unrepeatable experiences to travelers is a trend in recent times, but we must not lose sight of the new ways of selling that respond to new online consumption habits and that have revolutionized the way in which users decide on one destination or another.
As we mentioned in our travel trends report , according to McKinsey and Google’s comprehensive analysis of the European travel industry, 87% of all travel bookings involved the use of the Internet at some point in the cycle . More and more travellers are choosing to book their holidays online rather than through traditional travel agencies.
In this entire decision-making process via the Internet, brands have a great opportunity to, with the help of technology, show the user the exact offer, at the right time and through the perfect message.
tourism marketing for hotels
The tourism sector is constantly changing: it grows, evolves, faces new challenges and presents market trends that force marketing professionals to keep up to date with all the technological changes that revolutionize usa phone number data the way of reaching potential customers. And not only that, each market and each audience has different characteristics, so it is increasingly necessary to think locally and draw up adapted international marketing strategies .
The commitment to offering unique and unrepeatable experiences to travelers is a trend in recent times, but we must not lose sight of the new ways of selling that respond to new online consumption habits and that have revolutionized the way in which users decide on one destination or another.
As we mentioned in our travel trends report , according to McKinsey and Google’s comprehensive analysis of the European travel industry, 87% of all travel bookings involved the use of the Internet at some point in the cycle . More and more travellers are choosing to book their holidays online rather than through traditional travel agencies.
In this entire decision-making process via the Internet, brands have a great opportunity to, with the help of technology, show the user the exact offer, at the right time and through the perfect message.