Digital Marketing Trends in 2023 for Car Dealers

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Digital Marketing Trends in 2023 for Car Dealers
The first quarter of 2023 is a great time to evaluate what big companies are doing to sell more and bring the best ideas to your car dealership. To make your research easier, we have selected the main Digital Marketing trends in 2023. Get inspired!

Top Digital Marketing Trends in 2023
Every year, new digital strategies emerge so that companies can reach an ever-increasing number of people. However, some actions have continued to persist in recent years, such as videos and content developed by users themselves.

As a car dealership owner or salesperson, you don't need to put all of this rcs data spain suggestions into practice. Instead, you need to evaluate which ones are most relevant to your target audience and which ones can be adapted to the automotive world.

Trend 1: Keep investing in social media videos
In 2023, this format will continue to be an important form of communication. Copywriting for an ad is important, but a 30-second video of your inventory can end up selling more than an impactful text.

Proof of this is the growing popularity of TikTok . In October last year, the social network reached the milestone of 1 billion daily active users and has already accumulated more than 3 billion downloads.

But car dealerships will need to go further to stand out: invest in creative and personalized videos to attract the public's attention. Take advantage of social media trends and get out of the ordinary.

Live videos are still on the rise, too. In addition to Reels, take advantage of live videos to continue showing cars that have just arrived in your inventory.

Trend 2: Chatbots in Digital Marketing
Routines are becoming increasingly faster and human interactions are following suit. How many times have you listened to a WhatsApp audio message at speed 1.5 this year? This trend also impacts commercial relationships between people and companies.

Nowadays, no one wants to wait 1 or 2 business days to receive a quote for a service or a simulation of vehicle financing . That's why chatbots have become so common on websites and even on social media.

Their goal is to provide advance customer service when your store is closed. Or, in the case of companies with complex sales, to advance the subject and capture important data so that the SDR professional can continue the negotiation.

In your car dealership, you can use a chatbot on your professional website . If your budget doesn’t allow it, start with the basics: create automatic welcome messages on your dealership’s WhatsApp Business and also on Facebook. This way, you won’t leave anyone without a response on weekends or at night.

Trend 3: User-generated Content (UGC) – when your customer writes for you
In free translation, the term User-generated Content means content generated by the user. It is a way to enable your satisfied customers to evaluate your products and create content that helps other consumers make a decision.