Communicate with the customer only on Black Friday

[sumaiyakhatun27]

It's like a text message in the middle of the night from a classmate 20 years after you last saw each other, asking to borrow money.

Most often, this story happens on accounts when we haven't sent emails for a long time.

For example: half a year or a year has passed, and suddenly an idea appears on the project, and we will start implementing it from Black Friday. Or from another info-drive - New Year. Irregular mailings threaten not only with the fact that the Open Rate and Click Rate indicators decrease significantly due to "lack of warmth". But also because customers do not understand and will not remember who we are when we send an email.

If in the case of a classmate we at least remember who he is and where we studied cambodia rcs data together, then here everything is more complicated. Imagine that the client is not waiting for our letter and then, out of nowhere, it's Black Friday.

What to do in this case? If you decide to start sending newsletters, do not do it to all customers, but select a segment of the most loyal customers .

Start with them and create a kind of club for your best customers. Send an introductory email saying that you are starting to communicate with them, and gradually build up to the fact that you are preparing an offer specifically for them.