Introductory email: This is where you greet each other and share basic information about your business

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Engagement emails: Share information about your services. You can talk about your company’s origin story or your unique selling point.
Best Content: Provide links to some of the best content you’ve ever created. You can also give away free bonuses. People appreciate free products.
If you're sending a series of emails, be sure to link to resources on different channels. The basic idea here is to make your content more engaging by changing the medium of communication. So, you can send your subscribers a blog post in one email and ask them to watch the video in a follow-up email.

By sending an effective welcome email sequence, you can argentina mobile database make a lasting impression on your subscribers. This in turn helps build a level of brand loyalty.

2. Reactivate email
Your subscribers will typically start by signing up for a free trial or downloading a lead magnet. But over time, they may stop opening your emails. This may affect your delivery rates.

Reactivation emails encourage your subscribers to re-engage with your brand and re-engage in conversation with them. You can send different types of reactivation emails. Here are two of them:

Special offer
Special offers are a great way to reactivate dormant subscribers. You can offer special offers, discounts, gift cards, and more to your subscribers.

Mentioning the offer in the subject line can help. This will draw attention to your email and increase the likelihood of it being opened. Here is an example of a reactivation email from Sephora using this method.