SERM – company opinion management on the web

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Reputation management, building a positive reputation, maintaining a positive reputation, through SERM.
Search engines, using their own technologies, systematically select companies to rank in the TOP 10 in search traffic. The results affect the reputation of companies. As a result, page traffic and sales indicators change. SERM can help in this direction.

SERM as a response technology
The action of the new SERM development is aimed at managing reputation as a whole, regardless of the opinions of search engines. One of the main directions is the active promotion of resources with positive rcs data austria neutral reviews. The goal is to narrow the negative from the TOP 10 in search traffic. Formally, elements of PR technologies and SEO - tools for promotion are used.
Today, they talk about SERM as a complex of measures, which means the following:
• monitoring the reputation of the object in the distribution of search engines;
• identifying changes in opinions within the selected niche of the market in relation to the protected brand;
• working with sites that influence the promotion of the company, the site;
• rapid reaction when there are negative statements about the company;
• operational narrowing of the negative from the TOP 10 or 20;
• creation and promotion of PR materials with a positive tone.
In addition, negative moments are processed. This is important for situations where the user, interested in the company, still comes across the available negative reviews.

What exactly is a SERM?
In reality, however, SERM was developed not only for working with reviews. It has a wide range of tools. Working on the brand strategy, its promotion, specialists in this field argue: removing negativity is only a temporary solution. Moreover, inaction in this direction will lead to a viral return of negative reviews to the front pages. In order to control the reputation of a given object, it is necessary to use other SERM mechanisms.