Intuitive navigation
Clear and intuitive navigation is another vital feature that should find its place on the homepage. The truth is, few visitors are interested in the first page of your website. Most of them are looking for more in-depth information and answers to questions that are most likely found on other pages.
The navigation menu is like a roadmap for the user: if your website is rich in content, a home page with intuitive navigation serves as a hub for easy access to the other pages you have. Therefore, it should be visible and easy to find, containing information that makes sense to new users.
To do this, add a navigation menu at the top of the page and organize the links in a hierarchical structure. This will reduce the percentage of users who immediately leave your web page, which is of great importance.
Call to action
The main purpose of your homepage is to pique the facebook data visitor’s interest, encouraging them to delve deeper into your website pages and the services you offer. A call to action does just that. With its help, you can trigger a sale or get people to initiate direct contact with you.
Call-to-action areas or buttons can be linked to redirecting to another page, as well as filling out contact forms or signing up for a subscription. The easier this call-to-action is to find, the more likely it is that web visitors will click on it, investing time in browsing your site. Examples of calls-to-action include – “Sign Up,” “Try It Free,” “Learn More,” “Contact Us,” etc.
Add two or three calls to action in a visible and easy-to-find location on your homepage, targeting different stages of the buying process. Be sure to make them visually striking, in an appropriate and contrasting color that stands out from the page's color scheme but fits into its design .
Social proof
Social proof is a powerful tool for building trust between your visitors and your site. No matter how good your product or service is, it’s best for your potential customers to hear it from other people, not from you. That’s exactly what social proof does.
Providing customer reviews on your homepage (and beyond) shows new users that your business is trustworthy and knowledgeable, meaning you know what you’re doing. Success stories and a pleasant work environment are a great way to make a positive first impression. Adding a name and photo to these stories adds even more credibility.
Social proof can include testimonials from satisfied customers, awards in your industry, sample projects for your work, etc.
People are visual. The human brain works in such a way that our eyes are drawn to photos and videos, as visuals make us empathize with the perceived emotion. This makes these elements extremely valuable in the online space. Therefore, you should use images or videos that are relevant to your field to engage their attention.
Use visuals that clearly show what you offer and capture emotions, drive action, and tell a story. This will add a sense of authenticity not only to your homepage but throughout your entire website .
Advantages and benefits
To introduce your products or services to someone who is visiting your site for the first time, creating a benefits section and an advantages section is absolutely essential on your homepage. It is important to not only describe what you offer, but also why what you do matters. Next, list your key features. This will give your visitors a better idea of what your products and services are.
Remember, potential customers will want to understand what the benefits of buying from you are, and it’s your responsibility to convince them that they’re in the right place. Keep your descriptions easy to read and speak your customers’ language to grab their attention with visually pleasing and easy-to-understand text.