3 Ways to Invest in Your Virtual Customer Experience

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And if that’s not enough evidence, 76% of sales leaders are reporting that virtual selling is equal to or more effective than traditional methodologies. In fact, the results show that industries that have been historically face-to-face, such as pharmaceutical and medical sales, now trend significantly towards virtual engagements.

Virtual Isn’t Just a Phase
You might think that this is just a trend with COVID-19 and its associated lockdowns. However, the data doesn’t support that notion. In fact, the adoption of virtual and digital practices has continued to grow, even when lockdowns have lifted.

The traditional in-person meetings continue to drop, while video conferencing and online chat have emerged as the new defacto platforms for interacting with clients and customers. Video conferencing and online chat have a 69% and 31% increase in adoption, respectively.

Why Is Virtual Selling Sticking Around?
Even when lockdowns and travel restrictions are relaxed and people are starting to work at their offices again, why does the trend continue towards virtual? It’s simple, really. Safety is a big reason, clearly, but it’s also become easier for consumers to get information and self-serve.

Additionally, sales organizations predict that dramatically saudi arabia telegram data lower travel expenses subsequently reduce the cost of sale. Moreover, it has helped companies expand their reach and improve sales efficiencies. Smart companies are leveraging these technologies to stay more in touch with their clients, making them more loyal and “sticky.”

How Do You Make Virtual Selling Work For You?
So, now what? If “everyone” is doing it, how do you differentiate? How do you stand out when everyone was forced, and now chooses, to stay on this virtual stage? How can you be seen and heard in the virtual sea of sameness?

That’s an easy answer: You need to be better than everyone else. Organizations that will emerge victoriously will be those that have invested in three different areas: their people, their processes, and their tools.

They’re making these investments with the customer experience at the center of everything. In other words, they are making investments to guarantee a top-tier virtual customer experience. Remember, your buyer’s emotional experience while working with you is the most consistent predictor of outcome than any other variable.