We need to give the prospect the microphone to show them that they can trust and believe us and that we understand their problems and prioritize their desire to be heard. Sometimes, that requires a bit of silence from us salespeople.
Your message matters. What kind of message are you saudi arabia telegram data sending to your prospects?Snail Mail Isn’t Dead
When it comes to making connections with hard-to-reach decision-makers, gaining familiarity with a prospect, and maintaining a relationship with your past and current clients, snail mail can’t be beat. Here’s how snail mail can add a personal touch to your prospecting sequence.
It’s another busy day. Emails are flooding your inbox, you’re trying to finish a proposal and you need to start getting prepped for a team meeting in an hour.
A co-worker whisks into your office to place some papers on your desk. You glance over and notice that there is a handwritten envelope on the top of the stack. Curious, you reach over and grab the piece of mail.
You notice the return address is from a vendor that you met with last week. You open it up to find a simple card and stop everything to read the handwritten message.
While many people view snail mail as a dying form of communication that “doesn’t work” we all still pause to open and read these types of written cards.
Here are a few best practices for incorporating snail mail into your regular routine.
Always handwrite the card & envelope.
We can all tell the difference between mass-produced and personalized mail. If you want to stand out and make an emotional connection with your customer or prospect, then you should take the three minutes to handwrite the note. Also, using a real stamp versus running it through a meter is another best practice.