Conduct customer analysis

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While targets are broadly defined by attributes such as "men in their 30s" or "women in their 20s," personas are defined in detail, down to their profile and lifestyle. Also, targets are used to narrow down advertising targets and email lists, but personas are used to design websites and content, create "customer journey maps" (described below), and so on. The difference between persona and target The benefits of persona marketing There are multiple benefits to conducting persona marketing.


The main three are as follows: Benefit 1: Customer image can dominican republic telegram database be shared within the company One of the benefits of persona marketing is that it allows you to share your customer image within the company. Products and services generally have target customers, but even when it comes to "men in their 20s," different sales representatives may have different images of the target customer. Setting a persona reduces discrepancies in the customer image because it determines not only age and gender, but also educational background, income/savings, place of residence, lifestyle, and other details.


Various people within a company are involved in the development and sale of a product or service, but setting a persona and sharing the customer image, including lifestyle and values, will reduce discrepancies in perception among each person in charge. Benefit 2: You can determine the direction of your products and services Another benefit of persona marketing is that it allows you to determine the direction of your products and services . By setting a persona, staff in various departments, from planning to sales, can clearly imagine what the customer looks like, making it easier to decide on the direction of products and services.