Don’t Just Bypass The Gatekeeper
Posted: Sun Jan 26, 2025 8:51 am
Some are good at this without being mean, callous, or crotchety, but many others are harsh and seemingly unlikeable.
The second thing you need to remember: You just need to accept the fact that they’re there.
I’ve found that trying tricks or tactics to “bypass the gatekeeper” may get you some surprise face time, but it’s often at the expense of the deal.
Getting “past the gatekeeper” needs to be done by embracing them and leveraging their influence over your target’s calendar.
Remember, you’re talking to the person with the MOST influence over who your target talks to, meets with, and ultimately does business with.
Do you really think that a trick to bypass them will singapore telegram data result in a meaningful relationship? No. Probably not.
The third thing you need to understand is that many executive assistants (EAs) and gatekeepers (GKs) are very influential. If they are your ally, they can help you during the sale, negotiation, and other parts of your buyer’s journey.
Winning over a gatekeeper can often be the major differentiator when you’re in fiercely competitive situations.
So, with those three things in mind, here’s what I do with gatekeepers…
Me: “Good morning, Sally. Is Buck Rogers available?”
Sally: “Is Mr. Rogers expecting your call?”
Me: “Thank you for asking. No, he is not expecting my call. That said, are you who I need to work with to try and get on his calendar?”
Sally: “He doesn’t take unsolicited calls or meetings.”
The second thing you need to remember: You just need to accept the fact that they’re there.
I’ve found that trying tricks or tactics to “bypass the gatekeeper” may get you some surprise face time, but it’s often at the expense of the deal.
Getting “past the gatekeeper” needs to be done by embracing them and leveraging their influence over your target’s calendar.
Remember, you’re talking to the person with the MOST influence over who your target talks to, meets with, and ultimately does business with.
Do you really think that a trick to bypass them will singapore telegram data result in a meaningful relationship? No. Probably not.
The third thing you need to understand is that many executive assistants (EAs) and gatekeepers (GKs) are very influential. If they are your ally, they can help you during the sale, negotiation, and other parts of your buyer’s journey.
Winning over a gatekeeper can often be the major differentiator when you’re in fiercely competitive situations.
So, with those three things in mind, here’s what I do with gatekeepers…
Me: “Good morning, Sally. Is Buck Rogers available?”
Sally: “Is Mr. Rogers expecting your call?”
Me: “Thank you for asking. No, he is not expecting my call. That said, are you who I need to work with to try and get on his calendar?”
Sally: “He doesn’t take unsolicited calls or meetings.”