Here we will explain the following two types of SEM strategies: 2 types of SEM measures Pay-per-click advertising SEO Let's take a look at each of these measures. Measure 1: Listing ads Listing ads are paid ads that appear on search result pages in response to users' search keywords . As shown in the image below, when you search on Google, what is displayed as "Sponsored" is a listing ad. Search ads displayed at the top of search results When you purchase advertising space, your ads may appear not only at the top of search results but also in the middle when someone searches for a specific keyword.
Search ads that appear in the middle of search results Listing argentina telegram database ads are paid per click system. The ranking is determined by the ad rank, which is calculated by the formula "bid price x quality score", and the ads with the highest ad rank are displayed first. The appeal of listing ads is that they can attract customers immediately, but the disadvantage is that they do not provide a long-term asset and if you stop advertising, traffic to your website will stop.
If you would like to know more about listing ads, please read the article below. Also check out this article Nile's SEO Consulting Room Measure 2: SEO SEO (Search Engine Optimization) is the optimization of content so that it can be correctly understood and evaluated by search engines . A series of efforts to increase the exposure of a company's website in search results is called SEO measures. By implementing SEO measures to make your company's web page appear at the top of search results, you can not only expect to attract continuous traffic to your website, but also increase awareness of your company and services.