Responsive design, Google's new ally
Posted: Sun Jan 26, 2025 7:10 am
Responsive Design: From Usability to Obligation.
More and more users are using their mobile phones to browse the Internet, a fact that Google will take into account to continue giving its users the best experience.
Google will penalize websites that are not adapted to mobile devices. This has been the latest news we have received from the internet giant, which is working to detect if a website is adapted to mobile devices in order to improve the user experience. As it has publicly stated, its intention is to make mobile-friendly websites stand out in search results , which could lead to a new ranking factor.
responsive-design-brandmedia
User experience has always been the key element of the search engine, and according to statistics, users are increasingly using their mobile phones to perform their searches, even surpassing those performed on desktop. For now, in initial tests, Google has begun testing an icon that informs the user that the website they are browsing is adapted to mobile devices.
According to research by comScore , most users spend their time on the Internet in multi-screen spaces, so web page consumption habits cannot only be associated with mobile devices. Larry Page, co-founder of Google and pakistan phone numbers current CEO, expressed his opposition to having multiple sites for multiple devices , and believes that webmasters should not design exclusive sites for mobile devices, but rather, have a single website that adapts based on the window in which the user is browsing. Google, therefore, supports the option of having a responsive design as the preferred method for building a website adapted to mobile devices.
We must bear in mind that Google will always prioritize user experience, so responsive design offers users an optimal viewing experience, providing easy reading and navigation through minimal font size changes and scrolling on all devices, from mobile phones to desktop computer monitors.
Mobile traffic is growing by leaps and bounds , so it is becoming evident that having a site properly optimized for mobile devices is no longer an option, but an obligation for companies.
At BrandMedia we follow the same philosophy as Google, we have to provide information to the user, making things easier for them, no matter where they search for us. Responsive or adaptive design is a key element for a user to continue browsing our website from their Smartphone or abandon a purchase process, for example. Nowadays, users are everywhere, which is why our websites are designed so that you are where your users are.
More and more users are using their mobile phones to browse the Internet, a fact that Google will take into account to continue giving its users the best experience.
Google will penalize websites that are not adapted to mobile devices. This has been the latest news we have received from the internet giant, which is working to detect if a website is adapted to mobile devices in order to improve the user experience. As it has publicly stated, its intention is to make mobile-friendly websites stand out in search results , which could lead to a new ranking factor.
responsive-design-brandmedia
User experience has always been the key element of the search engine, and according to statistics, users are increasingly using their mobile phones to perform their searches, even surpassing those performed on desktop. For now, in initial tests, Google has begun testing an icon that informs the user that the website they are browsing is adapted to mobile devices.
According to research by comScore , most users spend their time on the Internet in multi-screen spaces, so web page consumption habits cannot only be associated with mobile devices. Larry Page, co-founder of Google and pakistan phone numbers current CEO, expressed his opposition to having multiple sites for multiple devices , and believes that webmasters should not design exclusive sites for mobile devices, but rather, have a single website that adapts based on the window in which the user is browsing. Google, therefore, supports the option of having a responsive design as the preferred method for building a website adapted to mobile devices.
We must bear in mind that Google will always prioritize user experience, so responsive design offers users an optimal viewing experience, providing easy reading and navigation through minimal font size changes and scrolling on all devices, from mobile phones to desktop computer monitors.
Mobile traffic is growing by leaps and bounds , so it is becoming evident that having a site properly optimized for mobile devices is no longer an option, but an obligation for companies.
At BrandMedia we follow the same philosophy as Google, we have to provide information to the user, making things easier for them, no matter where they search for us. Responsive or adaptive design is a key element for a user to continue browsing our website from their Smartphone or abandon a purchase process, for example. Nowadays, users are everywhere, which is why our websites are designed so that you are where your users are.