How customer-focused and analytics will change SEO

[rifathasann]

What did you want to achieve when you started your own media? In many cases, it was to communicate with potential customers who you couldn't reach through your corporate or service site. fig1 When users first visit your owned media, they are not very motivated to buy, so it is natural that you will not get a direct conversion. However, in the long run, access from users who have developed a positive attitude towards your owned media is more valuable than regular access.


It is necessary to be able to measure the contribution chinese overseas europe phone number list over this long period of time. Attribution analysis using Google Analytics Here we introduce the Attribution Model Comparison Tool, which allows you to quantitatively see the contribution of channels and content groups to conversions. fig2 The attribution model comparison tool lets you see at a glance whether a campaign was effective in raising awareness of the site, was effective as a touchpoint leading to a conversion, or was a direct conversion.


In fact, one customer wrote in his blog that he used this function to realize the magnitude of the contribution of content. These are exactly "people who found out about Chikyu through content marketing and then converted." The actual contribution was underestimated by 46.8%. Looking at this data, Chikyu decided that "content marketing is indeed effective as an initial contact. We need to further improve our content. " This experience made us keenly aware that "in order to make proper decisions, it is important to have knowledge of how to collect correct data.