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Core fans (fans, loyal customers, evangelists) who actively spread information feel a strong sense of satisfaction when they reaffirm the information they spread through mass media. This satisfaction encourages core fans to share on social media. The power of mass media is also effective in turning the SIPS cycle. What is expected of companies in the age of social media? To repeat the SIPS cycle to increase the number of participants in business activities and increase product purchases Consumer empathy Acquiring core fans Reliable communication Communication needs to be designed with this in mind.


Empathy with Consumers In order to communicate chinese malaysia phone number list information to a larger number of people through social media, you must develop an approach that focuses on whether or not consumers can empathize with the information. Acquiring Core Fans Increasing the number of consumers participating in communication depends on core fans who actively spread information. In order to increase the number of core fans, it is also necessary to increase the attachment of participants and transition them into core fans.


The process by which consumers' attachment to a product grows overlaps with the process by which the product's lifetime value increases, so it is important to consider relationships with customers from a long-term perspective. Trusted communicationIf lies or fraud are discovered at the "verify" stage, consumers will drop out of the SIPS cycle. This can lead to a significant damage to their image of the company or product due to the emotion of "empathy." To prevent such a situation, transparent and sincere communication is necessary, and companies need to design a comprehensive marketing strategy that covers everything from brand and product development to communication with consumers.