Copywriting elements are like pieces of a puzzle. That's precisely why we said it can be like a game. That is, by choosing the right place for each one, you can gradually build an image. In this case, the image can be an email, a landing page or a post for your blog.
But copywriting is even better than puzzles because it gives you more flexibility; depending on who is writing and what their goals are, they will play with the pieces in one way or another.
And this, of course, can lead to different results.
What is clear is that good copywriting, no matter who does it and whatever the image they want to build, is that which has conversion as its purpose. Converting into leads, sales or visits is already part of the strategy of each brand.
However, this is not the only superpower of good copywriting: choosing the right pieces and words can help increase the opening and reading rates. What good would it do to offer valuable content or a great offer if no one reads it?
Not to mention overcoming the vertigo that comes with a blank page.
And as I said: this applies to both your email marketing switzerland whatsapp number database campaigns and sales pages, posts or other communications.
Well, now that we know the benefits of playing with the elements of copywriting, let's see what those pieces are and some examples of email copywriting ( by the way, I leave you some examples of copywriting for email marketing here ), which is the best way to learn.
Elements of copywriting
Elements of copywriting
The elements of copywriting are those pieces we were talking about. Let's go through them one by one and in the order in which they appear in an email:
#1 The issue
Even if you know a little about copywriting, you will have heard and read thousands of tips on impactful and effective subjects that will help the recipient open your email.
Ok, so maybe the opening rate has no direct relationship with sales buuuut what is certain is that if they don't open, they don't read and if they don't read, they don't buy.
That's why it's essential that you pay attention to those short, persuasive texts that make up the subject of your emails.
How do you know if your subject line is clickable or skimmable?
Ask yourself the four questions of the so-called Rule of the 4 Us:
1. Does it convey urgency?
2. Is it unique , different from what the competition promises?
3. Does it offer any utility or benefit to the reader?
4. Is it ultra-specific to the audience?
If the answer is YES to all of them, go ahead with the matter.
If the answer to two or more of them is NO , keep writing titles until you meet the rule.
Tip: start writing down things as if there were no tomorrow so you can use them when you need them. You'll see that starting with the one that's 20 years old, they come out faster.
Here are some examples:
– Start your own salon in 30 days right now: Convey urgency, promise something unique, offer a benefit, and be ultra-specific.
– If you want a change in your body and mind… read me now: it conveys urgency, offers a benefit, and is ultra-specific.
– Why copywriters have an advantage: promise something unique, offer a benefit, and be ultra-specific.
– How to get 10 clients a day: Promise something unique, offer a benefit, and again be ultra-specific.