Respect for people is the foundation of technological advancement

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Please check out the following article, which explains specific improvement points and examples. Also check out this article [Button examples included] What is a CTA (Call To Action)? 7 points to keep in mind when improving it 6 points to increase CVR (conversion rate) Here, we will introduce the following six points to increase CVR. Let's take a look at them in order. Key points to increase CVR Point 1: Review your keywords and targets The keywords and user attributes that flow into the site have a big impact on CVR.


For example, even if the product is aimed at women chinese overseas british phone number list in their 20s and 30s, if most of the actual users are men in their 40s and 50s, it will be difficult to generate CVs. In this case, you will need to take measures such as "specifying the target age in web ads" and "using SEO to attract traffic using keywords that your target users are likely to search for." When setting targets, you can take more specific measures by designing a persona .


Please refer to the following materials for information on how to design a persona. They are available for free download. Point 2: Check the inflow route CVR differs depending on the referral source, so be sure to check the CVR for each referral source. By increasing the number of referrals from routes that are more likely to produce results, you can expect to improve your CVR. Below are the common referrer paths to a website that can be confirmed with GA4 .