Beautiful world, where are you?
Posted: Sat Jan 25, 2025 5:57 am
In order not to lose too much time, we draw on the specialist knowledge of the company's internal employees and integrate them into the project. A team of external and internal employees - ideally composed from the outset of production and IT specialists who know both the company's situation and the possible solutions - not only brings an open view from the outside. Such a team also brings the necessary external impulses to not only initiate digitalization, but also to plan and implement it in such a way that it can have a lasting effect.
How we implement digitalization projects in production
This outside perspective, the external team – that's what we at adesso like to be. And of course, we don't just carry out the assessment together with you, we also support you in the digitization projects that we have developed.
You can find an overview of how we approach projects on our website .
Would you like to find out more about exciting topics from the adesso world? Then take a look at our previously published blog posts .Or: What can the metaverse offer consumers in the automotive industry?
The automotive industry is facing the major challenge of combining georgia consumer email list offline and digital experiences to create a seamless customer journey. A recent digital commerce study by adesso shows that 58 percent of consumers want this to be a reality. The buzzword "metaverse" has emerged as a possible solution to this challenge.
The customer journey in the automotive industry typically follows the classic AIDA model. The initial letters stand for Attention, Interest, Desire and Action. The model consists of three main phases and describes how advertising can influence consumers' purchasing decisions. The model can be used to sustainably optimize sales processes.
But can the metaverse be the answer the industry is looking for? Let's explore the potential applications of the metaverse in the automotive industry and see how it could revolutionize the customer experience.
The Customer Journey in the Automotive Industry
The first applications of the metaverse in the automotive industry have shown that it is a powerful tool for increasing awareness and engaging customers in the consideration phase, which can help a brand differentiate itself from its competitors.
Fiat has seized this opportunity and opened a virtual showroom for the all-new 500 La Prima by Bocelli in the metaverse. Customers can not only explore the car, but also customize and purchase it through a comprehensive sales experience that includes a virtual test drive and purchase process.
Other car manufacturers are following this example and allowing potential customers to experience the market launch of new models virtually.
However, the metaverse is not limited to the early stages of the customer journey. It has the potential to be used in later stages as well and revolutionize the entire customer experience.
The metaverse offers exciting new opportunities to enhance the car ownership experience and increase customer loyalty. One example is the potential for virtual vehicle inspections, where advanced 3D scanning technology can assess the condition of a vehicle and help diagnose and plan repairs.
How we implement digitalization projects in production
This outside perspective, the external team – that's what we at adesso like to be. And of course, we don't just carry out the assessment together with you, we also support you in the digitization projects that we have developed.
You can find an overview of how we approach projects on our website .
Would you like to find out more about exciting topics from the adesso world? Then take a look at our previously published blog posts .Or: What can the metaverse offer consumers in the automotive industry?
The automotive industry is facing the major challenge of combining georgia consumer email list offline and digital experiences to create a seamless customer journey. A recent digital commerce study by adesso shows that 58 percent of consumers want this to be a reality. The buzzword "metaverse" has emerged as a possible solution to this challenge.
The customer journey in the automotive industry typically follows the classic AIDA model. The initial letters stand for Attention, Interest, Desire and Action. The model consists of three main phases and describes how advertising can influence consumers' purchasing decisions. The model can be used to sustainably optimize sales processes.
But can the metaverse be the answer the industry is looking for? Let's explore the potential applications of the metaverse in the automotive industry and see how it could revolutionize the customer experience.
The Customer Journey in the Automotive Industry
The first applications of the metaverse in the automotive industry have shown that it is a powerful tool for increasing awareness and engaging customers in the consideration phase, which can help a brand differentiate itself from its competitors.
Fiat has seized this opportunity and opened a virtual showroom for the all-new 500 La Prima by Bocelli in the metaverse. Customers can not only explore the car, but also customize and purchase it through a comprehensive sales experience that includes a virtual test drive and purchase process.
Other car manufacturers are following this example and allowing potential customers to experience the market launch of new models virtually.
However, the metaverse is not limited to the early stages of the customer journey. It has the potential to be used in later stages as well and revolutionize the entire customer experience.
The metaverse offers exciting new opportunities to enhance the car ownership experience and increase customer loyalty. One example is the potential for virtual vehicle inspections, where advanced 3D scanning technology can assess the condition of a vehicle and help diagnose and plan repairs.