Consider Section Relevancy to Your
Posted: Sun Dec 22, 2024 9:00 am
Consider Section Relevancy to Your Target Audience
Broader topics could include a great many sections within the page — but this doesn’t mean that each and every section is relevant to my purpose.
I know that each section on the page should: relate directly (not loosely) to the parent topic of the page; inform the user; move the content forward; drive action.
If a section doesn’t check off each of these important elements, it doesn’t belong on the page, no matter how beautifully written it may be.
How to Edit a Blog Post (Blog Editing Guide) Screen Shot of Google Doc
2. Edit Your Headings
After improving my blog post outline, I check my headings. This step ensures they are optimized not only for clarity and conciseness, but also for digestibility.
This is the test I use to make sure each blog post is digestible:
Before writing any content, a reader should be able to scan find owner of cell phone number free philippines outline and get an idea of the gist of the page just by reading the headings.
This is what we in content marketing refer to as a page’s scannability level. Can a reader scan my post and learn what it covers? If the answer is ‘no’, I’ve got to go through with a fine-tooth comb and clean up the headings.
Superb headings should be optimized for both site users and search engines, making it easy to crawl or scan the page for content relevancy and answers.
My best tips for editing blog post headings:
Ensure each heading is worded in the most effective/succinct way. Match content style, but note that shorter, more succinct headings are easier for site users to read and scan. Eight words or less is a great starting target for writers who are new to blog editing.
Include relevant keywords in headings whenever possible. Do NOT keyword stuff. Understand that if your content is well-outlined and covers topics important to your subject matter, keyword inclusion will happen naturally in headings.
Aim for important keyword variations. Headings can feature different use cases of the target keyword. Use this opportunity to include relevant keyword variations. If your blog post is on ‘blog editing’, include ‘blog editing’, ‘blog post editing’, ‘blog content editing’, and ‘self-editing’ as variations, for example.
Vary heading structure. Include a combination of short/long headings, questions, and statements/phrases (observe the headings in this blog post). Including too many of one type of heading makes the content mundane.
Broader topics could include a great many sections within the page — but this doesn’t mean that each and every section is relevant to my purpose.
I know that each section on the page should: relate directly (not loosely) to the parent topic of the page; inform the user; move the content forward; drive action.
If a section doesn’t check off each of these important elements, it doesn’t belong on the page, no matter how beautifully written it may be.
How to Edit a Blog Post (Blog Editing Guide) Screen Shot of Google Doc
2. Edit Your Headings
After improving my blog post outline, I check my headings. This step ensures they are optimized not only for clarity and conciseness, but also for digestibility.
This is the test I use to make sure each blog post is digestible:
Before writing any content, a reader should be able to scan find owner of cell phone number free philippines outline and get an idea of the gist of the page just by reading the headings.
This is what we in content marketing refer to as a page’s scannability level. Can a reader scan my post and learn what it covers? If the answer is ‘no’, I’ve got to go through with a fine-tooth comb and clean up the headings.
Superb headings should be optimized for both site users and search engines, making it easy to crawl or scan the page for content relevancy and answers.
My best tips for editing blog post headings:
Ensure each heading is worded in the most effective/succinct way. Match content style, but note that shorter, more succinct headings are easier for site users to read and scan. Eight words or less is a great starting target for writers who are new to blog editing.
Include relevant keywords in headings whenever possible. Do NOT keyword stuff. Understand that if your content is well-outlined and covers topics important to your subject matter, keyword inclusion will happen naturally in headings.
Aim for important keyword variations. Headings can feature different use cases of the target keyword. Use this opportunity to include relevant keyword variations. If your blog post is on ‘blog editing’, include ‘blog editing’, ‘blog post editing’, ‘blog content editing’, and ‘self-editing’ as variations, for example.
Vary heading structure. Include a combination of short/long headings, questions, and statements/phrases (observe the headings in this blog post). Including too many of one type of heading makes the content mundane.