Your AdRank determines your ad placement. The higher the value, the better your ad will rank, the more users will see your ad, and the more likely they are to click on it. AdRank is determined by your maximum bid multiplied by your Quality Score.
Offers or bids
Google Ads is based on a bidding system, where you as an advertiser select a maximum amount of money you are willing to pay for a click on your ad. The higher your bid, the better your placement. You have three options for bidding: CPC, CPM, or CPE.
We'll review these bidding strategies later in the steps for setting up Google Ads ads.
3. Type of campaign
Before starting a paid campaign on Google Ads, you'll select one of three campaign types: search, display, or video.
Search ads are text ads that appear between search results on a Google results page.
Display ads are typically image-based and appear on web chile whatsapp data pages within the Google Display Network.
Click-through rate ( CTR )
CTR is the number of clicks you get on your ad as a proportion of the number of visitors your ad attracts. A higher CTR indicates a quality ad that matches search intent and targets relevant keywords.
Conversion Rate (CVR)
CVR is a measure of form submissions as a proportion of total visits to your landing page . This means that with a high CVR your landing page presents a user experience that matches the promise of the ad.
Red screen
Google ads can be displayed on search results pages or on a web page within the Google Display Network – this is a network of websites that makes space on your web pages for Google ads; these can be text-based or image-based ads and are displayed alongside content relevant to your target keywords.
The most popular display ad options are Google Shopping and App campaigns. Here we explain more about what the Display Network is and how to take advantage of it.
Ad Extensions
Ad extensions allow you to supplement your ad with additional information at no extra cost. These extensions fall into five categories: sitelink, call, location, offer, or app. We'll look at each of these ad extensions later.
Keywords
When a Google user types a query into the search field, Google returns a range of results that match the searcher's intent. Keywords are words or phrases that align with what a searcher wants and satisfy their query.
Select keywords based on the queries you want to show your ad for.
For example, a searcher who types “how to clean gum off shoes” will see results for advertisers who focused on keywords like “chewing gum on shoes” and “clean shoes.”
Negative keywords are a list of keyword terms that you do not want to rank for. Google will remove you from bidding for these keywords. These are usually somewhat related to your intended search terms, but fall outside the scope of what you offer or want to rank for.