Fair cancelled? Switch to the virtual stand
Posted: Thu Jan 23, 2025 9:04 am
There was a time not so long ago when trade fairs were an essential component for B2B companies. Meeting places capable of promoting brands internationally, where companies and potential customers came together, authentic generators of leads and business collaborations.
Today, due to the Covid-19 crisis, physical hospital mailing email list trade fairs and stands are already seen as a very distant reality: empty congress centres, production of physical stands stopped, printed corporate materials stored in boxes and impossible physical contact between sales representatives and potential leads.
Social media can help you a lot to establish a fluid dialogue. Include links on your pages, not just for the sake of it, but because this is where visitors can interact and even get a better impression of who you are as a company. Paying attention to mentions, both positive and negative, will help you discover aspects that you can improve in your communication strategy.
According to data from the Association of Spanish Trade Fairs (AFE) and the Association of Congress Centres of Spain (APCE) , in Spain alone, the health crisis has led to the cancellation of more than 190 trade fairs and 270 congresses. If we look at the European level, more than 3,300 trade fairs have been affected .
Obviously, there are hundreds of thousands of companies that are affected by this new reality, and in this moment of uncertainty they are asking themselves: “What now?” “How am I going to fill this gap?” “Where are my potential leads going to come together?”
Today, due to the Covid-19 crisis, physical hospital mailing email list trade fairs and stands are already seen as a very distant reality: empty congress centres, production of physical stands stopped, printed corporate materials stored in boxes and impossible physical contact between sales representatives and potential leads.
Social media can help you a lot to establish a fluid dialogue. Include links on your pages, not just for the sake of it, but because this is where visitors can interact and even get a better impression of who you are as a company. Paying attention to mentions, both positive and negative, will help you discover aspects that you can improve in your communication strategy.
According to data from the Association of Spanish Trade Fairs (AFE) and the Association of Congress Centres of Spain (APCE) , in Spain alone, the health crisis has led to the cancellation of more than 190 trade fairs and 270 congresses. If we look at the European level, more than 3,300 trade fairs have been affected .
Obviously, there are hundreds of thousands of companies that are affected by this new reality, and in this moment of uncertainty they are asking themselves: “What now?” “How am I going to fill this gap?” “Where are my potential leads going to come together?”