Radio surpasses streaming in the US

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Edison Research’s recent survey highlights that “Radio Overtakes Streaming in the U.S.,” with AM/FM radio holding the dominant position in audio listening preferences. Surprisingly, it accounts for 41.4 minutes per hour, compared to 11.4 minutes spent on podcasts. This comprehensive study, which surveyed 4,000 Americans, further emphasizes the relevance of radio, especially in the car, where listening reaches an incredible 51 minutes per hour.

The Global Scenario : Radio surpasses streaming in the US, says survey
The research also revealed that, combined new zealand girls whatsapp number AM/FM radio and podcasts account for a whopping 88% of an hour of ad-supported audio in the U.S. Digging deeper, AM/FM radio continues to be the clear leader when it comes to ad-supported audio share, with a significant 69% share of the market.

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Technology for the Future of Radio : Radio Overtakes Streaming in the US
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Car Audience: Radio surpasses streaming in the US, says survey
The study highlights the importance of radio as a travel companion, with a remarkable 51 minutes of listening time per hour in cars. This reinforces the crucial role of radio as a source of entertainment and information while people are on the move.

Challenges and Opportunities: A Complete Overview of the Sector
The research highlights the remarkable resilience of radio in the US, even in the face of the growing rise of streaming platforms. This shows that there is significant room for innovation and continued growth in the radio market. In addition, it is worth mentioning that Audiency is present in Brazil and in 18 other countries, including the US, contributing to the evolution and success of the radio industry globally.