Google My Business is a Google platform where entrepreneurs can advertise their business in organic search results, on Google Maps and Google + . It allows people to find the information they are looking for in a simple and practical way. And it is a useful tool for both customers and entrepreneurs.
The service was launched in 2014 and offers several features, including:
Insert and present your location on Google Maps (including a virtual tour of your business and route maps to the establishment);
Add contact information, such as address, email, website and telephone number (if a user searches from a cell phone, they can make the call from the search engine itself);
Display store opening hours and peak times ;
Display customer ratings and comments (recommendations and feedback)
Show internal photos of the company and also of the products/services that the company offers.
Share profiles from other social networks (such as bulgaria whatsapp data leaving the address of Facebook, Instagram and other digital presences of the company).
Why is it important to be on Google?
Having your business listed on Google My Business can help customers discover the products and services you offer, even if they aren’t directly searching for your business . For example, if someone is looking for a nearby auto repair shop or a Japanese restaurant, they’ll type what they’re looking for into Google and your business will appear in the search. It will include address, hours, website, contact information, recommendations, and images.
According to Google, verified businesses are twice as likely to be considered reputable by users.
AdoveIf we talk about local businesses, this feature is even more important ! If you have a micro, small or medium-sized local business, having your company appear in Google search results or on Google Maps is of fundamental importance for your business. Google My Business is a Digital Marketing tool that you can take advantage of for free or at very little cost.
Local business owners who can't even imagine doing Inbound Marketing are mistaken. They think that the methodology is incompatible with the reality they live in. Several businesses of this type have already had concrete results by investing in digital, and you can learn here what the advantages of this are!
Advantages of registering your company on Google My Business
Control how customers see you
With the tool, you can manage the information that Google users see when they search for your company or the products and services you offer. According to Google itself, companies that use Google My Business are twice as likely to be considered reputable by consumers.