Define your corporate identity

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If you have already defined your corporate identity, great, you will save a lot of time. However, if you have never stopped to think about your company's values, logo, typography and corporate colours, it is time to invest time in defining your identity to highlight what characterises you and differentiates you from your competitors.

Once you have defined your corporate identity and know who you are, it is time to think about what you want to achieve through your social media activity. How has this situation affected that portion and how can you reallocate what isn’t going to be spent?

If you have multiple types of general manager email list potential customers, consider whether it’s worth redirecting marketing efforts towards industries less affected by the crisis or if there is a sector where your solution is particularly relevant or useful in these circumstances. You should also consider which marketing tools are best suited to this situation.

In the context of social networks, there are mainly three objectives:

Reaching new audiences (reach).
Convert followers into customers.
Retain customers.
You can focus on just one of the three goals, or you can tailor your social media marketing strategy for each platform . For example, you can pursue the first two goals on Twitter, and the third goal on Facebook.

These objectives may change over time as new social networks, strategies or other objectives may appear.