What does a sales strategy look like in practice?
Posted: Thu Jan 23, 2025 8:42 am
Sometimes it's easy to read the theory, but we're not sure how to put it into practice. In the following article, we show you what a recruiting company's sales strategy looks like in practice.
Company Description:
Recruitment (this is the company we will use as an example)
Company size: 30 employees
Objective: to help companies recruit and hire the best candidates
Ideal client: Companies in Mexico dedicated to the manufacturing industry with less than 200 million pesos in profits.
Specific need: Find companies that meet the ideal client profile and convince them to hire the company for their recruitment processes
Knowthe purchasing process of an ideal clientIt is very estonia whatsapp lead important to know your potential buyers and where they are with respect to the sale.
Taking this into account, we could define that O. Reclutamiento clients have the following challenges: Attract qualified candidates, maintain the target hiring pace and keep hiring costs at a low level.
And their general behavior is: they go to people in the same industry, executives within their company and their boards of directors, they research their challenge on the Internet, in blogs, ebooks, etc.
Based on the following information, O. Reclutamiento structured the following sales process, taking into accountHow to structure an effective sales process
Sales process:
Identification stage:
They listen to the opinions of the leads on the website.
They practice social selling with potential clients
Attend networking events
Passive buyers investigated on LinkedIn
Connection stage:
They approach buyers through emails
They share content “three common challenges that manufacturing companies have when hiring” for their potential clients in the recognition stage.
They offer potential clients free consultations to discuss their challenges.
They connect with prospects through social media.
Exploration stage:
Explore which recruitment challenges are most pressing and why
They understand the buyer's perspective of them compared to other recruiting companies, as well as what type of company would be best for their needs.
Advising stage:
They advise the buyer on how to define their challenge
They advise the buyer in the decision of whether to hire an internal recruiter or an external company.
They advise the prospect regarding their evaluation criteria for selecting a company according to their context.
They show the buyer why they are ideal for their context and needs and negotiate the final terms.
Don't forget that if you have any questions, you can schedule a free consultation call with us to speak with an expert who will be happy to assist you in order to provide the best solution.
Company Description:
Recruitment (this is the company we will use as an example)
Company size: 30 employees
Objective: to help companies recruit and hire the best candidates
Ideal client: Companies in Mexico dedicated to the manufacturing industry with less than 200 million pesos in profits.
Specific need: Find companies that meet the ideal client profile and convince them to hire the company for their recruitment processes
Knowthe purchasing process of an ideal clientIt is very estonia whatsapp lead important to know your potential buyers and where they are with respect to the sale.
Taking this into account, we could define that O. Reclutamiento clients have the following challenges: Attract qualified candidates, maintain the target hiring pace and keep hiring costs at a low level.
And their general behavior is: they go to people in the same industry, executives within their company and their boards of directors, they research their challenge on the Internet, in blogs, ebooks, etc.
Based on the following information, O. Reclutamiento structured the following sales process, taking into accountHow to structure an effective sales process
Sales process:
Identification stage:
They listen to the opinions of the leads on the website.
They practice social selling with potential clients
Attend networking events
Passive buyers investigated on LinkedIn
Connection stage:
They approach buyers through emails
They share content “three common challenges that manufacturing companies have when hiring” for their potential clients in the recognition stage.
They offer potential clients free consultations to discuss their challenges.
They connect with prospects through social media.
Exploration stage:
Explore which recruitment challenges are most pressing and why
They understand the buyer's perspective of them compared to other recruiting companies, as well as what type of company would be best for their needs.
Advising stage:
They advise the buyer on how to define their challenge
They advise the buyer in the decision of whether to hire an internal recruiter or an external company.
They advise the prospect regarding their evaluation criteria for selecting a company according to their context.
They show the buyer why they are ideal for their context and needs and negotiate the final terms.
Don't forget that if you have any questions, you can schedule a free consultation call with us to speak with an expert who will be happy to assist you in order to provide the best solution.