CTR in Google ADS and the impact on your campaigns

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Google ADS is a very powerful lead generation channel; with the digital changes caused by the pandemic, this platform has become more popular.

Google has made great efforts to simplify its use, but it is still necessary to have extensive knowledge before venturing into it because otherwise the economic losses can be considerable, and for this, one of the first steps at a technical level is to know one of its main metrics, the CTR.


What is CTR?
The CTR in Google ADS is the number of clicks over the dominican republic phone number list of impressions, for example if your ad was shown 50 times and 2 people clicked on it, then the CTR for this campaign would be 4%.

Why is this metric so important for Google?
Google is a search engine and its main function is to help people quickly find what they are looking for. In business terms, Google wants buyers and sellers to connect easily. So if a website appears many times for certain searches but does not generate clicks, Google bots understand that this ad is not relevant.