How to gather information to map the customer journey? Check out this template

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We already know the different stages of our customer's journey: before, during and after the purchase.

Now, to correctly organize the steps and phases that he experiences with our business, we must ask ourselves some questions that will allow us to better map the moments of his journey:

Which page generates the most traffic on our entire website? We will know which is the “zero” point for our future customers with our business.
Which form do our leads (people who register their data) fill out the most? We will understand at what point they go from being visitors to a database of potential clients.
How long does it take for a lead to become a customer? With this information, we can create more accurate “touches” because we will understand at what point they are motivated to start looking for a solution.
And what is the main pain point that our future clients are looking to address?

For those who are already customers, we can ask them ghana whatsapp resource these questions and improve our journey directly:

How difficult was it to start using our product or service?
How long did it take you to find the first value?
How long should onboarding take for you?
At what point did you feel comfortable doing a repurchase or upselling or cross selling?
Ready to get started? We've created an editable template that can help you get the information you need for this task of creating the journey map that your audience takes.

Getting started:

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Next steps:

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By gathering these answers, you will surely understand what your leads' and customers' pain points are. You will be able to better organize a Customer Journey.