We are used to talking about advertising in magazines, newspapers or TV shows. However, for many people, the concept of advertising on the internet is still abstract and broad. And it's no wonder! There are many ways to do paid advertising on the internet. Some examples are: ads on Facebook, sponsored links, banners on news sites, sponsored content on blogs, video calls on YouTube, advertising on apps (like Waze), etc. All of this is part of the universe of online paid media. You've certainly come across some of these, haven't you? But what are the advantages of investing in digital ads instead of continuing to do physical advertising, on TV or in print?
Advantages of investing in digital advertising
Budget
AdoveInvesting in sponsored links, for example, gives you a much greater chance of controlling your budget. Not only the results, but the cost of publishing in online and offline media can be very different. The cost of advertising on billboards, flyers, magazines, etc. is quite high, as it involves several expenses, such as printing and distribution.
On the other hand, advertising through digital ads can be very cost-effective. Paid media usually has very flexible and affordable prices. Therefore, there is no need to make a large investment right belize whatsapp data from the start. You can gradually get to know the tool and increase the investment as you see results. On Facebook, for example, the investment starts at 1 real. This makes this strategy extremely accessible to small entrepreneurs who do not yet have a large budget for online marketing.
Of course, the higher the investment, the higher the chance of conversion (this involves everything from purchasing a product to filling out a contact form). However, you can test different forms of online investment and understand where it is most advantageous to invest your marketing budget!
Segmentation
It is very common for companies to invest a lot in marketing but target the wrong audience. Imagine spending excessively on a campaign and it only reaching people who have no interest in that product? This is a huge advantage of digital marketing. It has a specific focus on potential consumers and always works with personas and target audiences. Digital marketing ensures that the company will be advertising to people who have an affinity for the products and services and are already looking for them. In other words, the important thing in digital marketing is quality, not quantity!
When a company advertises on a subway, for example, it only has a vague idea of who the people who will see that advertisement are. In the online world, it is possible to segment the audience by gender, age, location, preferences, interests and even purchasing power.