How much does an inbound marketing strategy cost and what is its price?

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AInbound Marketing StrategyIt is implemented under a methodology adapted to the specific objectives of your company. However, all strategies agree that you must combine various efforts and digital tools to have a greater impact.




Due to their characteristics, these types of strategies tend to be very robust and complex to manage, since to obtain excellent results you must have specialists who know how to create the appropriate content, use the tools, manage planning and strategy, etc.

There are several variables in the cost of an Inbound Marketing strategy, one of them being whether to carry it out internally or with a specialized agency, and then it varies depending on the agency, its experience and credentials, but I will try to make a rough estimate of the price and what your company should invest in it.



Internal strategy:
The main factor to take into account when implementing colombia whatsapp lead Inbound Marketing strategies internally is human capital. A diverse and effective team for Inbound consists of: A project leader, a writer, a graphic designer, a web designer or programmer (can be temporary), an implementer or person who manages the platform to be used and, in many cases, a community manager and a guidelines specialist. Each of them is paid a gross salary, but in addition, to ensure the profitability of the project, the following must be considered: separation expenses, legal benefits: Christmas bonus, vacation bonus, profit sharing, etc. additional benefits, computer equipment and relevant certifications, among others.



Non-Certified HubSpot Partner Agency:
These are usually small agencies that are just getting started in Inbound Marketing but don't have enough clients or success stories to be certified by HubSpot. These types of agencies are usually learning how to optimize their strategies and generate better results for their clients.



Tier Certified HubSpot Partner Agency
HubSpot's tier system allows agencies to be classified by level of experience and success stories with their clients. It is common that the greater the recognition of the Agency, the greater the investment, since they generally have more specialized teams and extensive experience generating Inbound Marketing strategies.



Now, what is the price of an Inbound strategy in Latam?


Mexico: An Inbound strategy in Mexico varies in price, but you can find strategies from an experienced and certified agency from $45,000.00 MXN to $150,000.00 MXN , obviously all of this depending on the level of reach.

Colombia: In Colombia, an Inbound strategy ranges from $7,000,000 COP to $20,000,000 COP, also depending on the level of reach.

Chile: In Chile this value ranges between 75 UF and 150 UF depending on the level of service.


With this you can get an idea of ​​how much it costsAn Inbound Marketing Strategy in Latin America.

Remember that if you have any questions related to Inbound Marketing or the growth of your company,You can contact a consultant for advice.