Live streaming on social media – find out why you should invest
Posted: Thu Jan 23, 2025 8:24 am
You must be wondering what it takes to start live streaming , right?
First, it is important to understand the difference between a professional and a non-professional broadcast.
You can broadcast using your cell phone, tablet or even your computer's webcam, for example.
There are now several options on the market for devices with good image quality. If you simply use one of these devices, we can say that it is a non-professional recording.
If your cell phone has good video and audio recording capabilities, like Apple devices, you can easily do live broadcasts with it.
Live broadcasts from cell phones gain more empathy from the public, since, among other reasons, they offer proximity to everyday reality.
However, if you are going to broadcast a live lecture, show, event bahamas whatsapp data for your brand, or even a professional video game on YouTube, it is important to invest in professional live streaming. This is so that you can deliver the best experience to those who are watching.
So which one to use?
If you want to give your opinion on a certain subject and comment with your brand's followers, through a live broadcast on Instagram , for example, broadcasting with a quality cell phone will do the trick.
However, if you want to present new products, you need to invest in more elaborate broadcasts. This is because you will be attracting attention through your visuals. A broadcast with a poor image doesn't help much, do you agree?
It may seem complicated at first, but over time you will identify in which situations you should or should not do a professional broadcast.
Why invest?
Anxious woman: why invest in broadcasting
We could just tell you that it’s worth investing in without presenting any concrete arguments. However, a survey conducted by Livestream in partnership with New York Magazine revealed some very interesting information about the use of live videos by consumers.
Of the 1,000 respondents, 80% would rather watch a brand’s live video than read a blog . When it comes to what is considered in a broadcast, 67% of viewers indicated quality as the most important thing.
This research also found that 73% of B2B businesses that have already used Lives had a positive ROI (Return on Investment). Furthermore, 97% of companies reported an increase in interest in their products and services.
First, it is important to understand the difference between a professional and a non-professional broadcast.
You can broadcast using your cell phone, tablet or even your computer's webcam, for example.
There are now several options on the market for devices with good image quality. If you simply use one of these devices, we can say that it is a non-professional recording.
If your cell phone has good video and audio recording capabilities, like Apple devices, you can easily do live broadcasts with it.
Live broadcasts from cell phones gain more empathy from the public, since, among other reasons, they offer proximity to everyday reality.
However, if you are going to broadcast a live lecture, show, event bahamas whatsapp data for your brand, or even a professional video game on YouTube, it is important to invest in professional live streaming. This is so that you can deliver the best experience to those who are watching.
So which one to use?
If you want to give your opinion on a certain subject and comment with your brand's followers, through a live broadcast on Instagram , for example, broadcasting with a quality cell phone will do the trick.
However, if you want to present new products, you need to invest in more elaborate broadcasts. This is because you will be attracting attention through your visuals. A broadcast with a poor image doesn't help much, do you agree?
It may seem complicated at first, but over time you will identify in which situations you should or should not do a professional broadcast.
Why invest?
Anxious woman: why invest in broadcasting
We could just tell you that it’s worth investing in without presenting any concrete arguments. However, a survey conducted by Livestream in partnership with New York Magazine revealed some very interesting information about the use of live videos by consumers.
Of the 1,000 respondents, 80% would rather watch a brand’s live video than read a blog . When it comes to what is considered in a broadcast, 67% of viewers indicated quality as the most important thing.
This research also found that 73% of B2B businesses that have already used Lives had a positive ROI (Return on Investment). Furthermore, 97% of companies reported an increase in interest in their products and services.