5 reasons why social media no longer sells

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Four years ago, social media was a very effective means of communication for selling products and services to small and large companies. However, competition has increased so much that it has stopped working to sell products and has become an instrument for positioning and brand recognition.

In this blog I will tell you 5 reasons why social networks no longer sell, starting costa rica phone number list the definitions of B2B and B2C to have a better understanding of the topic at hand.


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What is B2B and B2C?
Before starting with the reasons why social networks NO LONGER sell, we must be clear about two fundamental concepts to understand this entry, B2B and B2C .

B2B (Business to Business) : Business to business is the way in which companies sell products and services to each other. In other words, this business model only works between companies, so the sales are larger and the relationships are more executive. B2B is based more on logic and decision-making, and the purchasing process is longer.
B2C (Business to Consumer): Business to consumer, this type of business is based heavily on emotion due to the target audience it is aimed at (individuals and not companies). This marketing strategy is usually focused on high-potential customers. In other words, this type of business is focused on people and not companies.
Now that we know what each of these two means, we need to sit down for a moment to think about our business and define which of the two it fits into and why. This will help us focus on the marketing strategies we need to implement.

5 reasons why social media no longer sells
1. You consider social media as the center of your strategy
When you put social media at the center of your marketing strategy, you are directing most of your efforts towards a platform whose main purpose is communication between individuals rather than direct sales . Therefore, starting your strategy from this approach may not be optimal and, consequently, your sales results could suffer.

It is important to remember that social media is a virtual environment primarily intended for social interaction. Although it does include an advertising component between posts, this is not its primary purpose. Although you can take advantage of it to increase visibility and promote your products, it is not advisable to base your entire strategy exclusively on these platforms.

There are a number of strategies that are more effective in achieving direct sales, such as SEO, which helps increase traffic to your website. Instead of relying solely on social media, it is advisable to explore a variety of approaches that directly address your sales goals and allow you to effectively reach a wider audience.