Rapport is a technique studied in psychology that, if applied correctly, can generate empathy and create a closer connection between people.
Through certain actions, rapport techniques can improve relationships and generate trust, making the recipient more open to your message.
The term is derived from the French rapporter, which means “to create a relationship”. Another interesting concept for the term is described by Anthony Robbins, a strategist and one of those responsible for popularizing neurolinguistic programming (NLP):
“Rapport is the ability to enter someone’s world, make them feel that you understand them and that you have a strong bond in common. It is the ability to go completely from your map of the world to their map of the world. It is the essence of successful communication.”
The goal of this technique is to make the person you are talking to feel that you understand them and that you agree with their point of view. This is because when people communicate, they want to be heard and understood.
This way, it is more likely that when you present an idea, the argentina whatsapp data recipient will agree with you and even have a perception of value on the subject.
How important is it to apply them in sales?
How important is it to apply them in sales?
With the information we've presented so far, it's clear that rapport can be very useful for your sales, right?
According to the State of Inbound 2018 study , conducted by Hubspot, 55% of salespeople have difficulties in the pre-sales and prospecting processes . Therefore, rapport can be an efficient way to change these numbers.
However, for you to obtain positive results with this strategy, you need to understand how to apply it correctly so as not to generate the opposite effect and end up pushing your contacts away.
Your actions should be natural and not forced or superficial. This way, you will have a better chance of establishing a successful connection and winning over a new client!
Anyone who works in sales knows the difficulties of gaining people's attention and getting them to listen to your ideas and proposals.