Advertising through Google Ads and Facebook Ads

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There are two ways to be considered by internet search engines, one is through SEO and content marketing, and the other is through SEM.

SEM is Search Engine Marketing, that is, the implementation of advertising campaigns through search engines and social networks.

When you search for something on Google you can see that the first 2 or 3 results have the ad tag , this is because they are paid advertising results created with the purpose of capturing the user's attention.

Advertising through social networks, although carried out through canada phone number list platforms and with other criteria, allows us to segment in detail the audience we want to reach, making the expenditure of the advertising budget more efficient.

Creating advertising on Google Ads and Facebook Ads, the two platforms with the greatest reach, is not for amateurs.

Using the right words and creating the appropriate segmentation are some of the parameters that must be carried out by specialists. We at Aula Dig can create the ads for your private school.

Email Marketing
Email marketing allows you to reach your network of contacts directly. You don't need social media or for the person to search on Google or Yahoo.

It is proven to be the most economical and profitable way to promote your services. For every dollar invested, we get a return of up to $40. Incredible, isn't it? But how is it used in a private school?

In many ways, you could send weekly newsletters about events, progress and important information to parents and students via email.

You can inform your entire community when you publish new content on your blog or any important news that needs to be communicated immediately.

As we can see, there are many digital marketing strategies for a private school that we can apply. Here we mention only the most important ones. The application of one or another will depend on the analysis of your case and specific conditions.

It may seem overwhelming, and perhaps it is, but not everything is painted in grey. Due to the number of possible tools and the synergy between them all, software has been created that allows us to automate all this work.