Step-by-step guide to creating marketing KPIs

[subornaakter40]

Operative (surgical)
The sequence of actions in the case of operational leasing is similar, but the difference is that upon expiration of the contract, the object of the transaction does not remain with the client, but is returned to the leasing company. As a rule, an operational leasing agreement is concluded for a period of no more than three years.

Types of leasing

Source: shutterstock.com

Returnable
Often, the purpose of using leasing is to reduce the tax burden. In particular, sale and leaseback is popular, when a company is both a lessor and a lessee. The principle of operation is as follows: an organization that owns property sells it to a leasing company and then rents the same property from it. Thanks to this, the company can count on special tax benefits that are provided when purchasing equipment on lease for legal entities.

In addition, while the leasing agreement is in effect, the organization increases the volume of working capital and can, due to this, develop its activities.

Download a free selection of tools for chile mobile phone numbers database calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153357


The procedure for leasing equipment
Nowadays, special equipment is often required for production. However, due to the high cost, not all business owners can purchase it. There are also obstacles when obtaining a bank loan. Because of this, purchasing equipment on lease for individual entrepreneurs becomes a difficult task.

As a rule, even a private client does not experience difficulties with concluding a leasing agreement, but it is still extremely important to clarify certain points.

First of all, you should make sure that your partner, whether it is a bank or a non-bank leasing company, is trustworthy. At the same time, you need to check everything carefully, otherwise there is a risk of running into scammers.

The next step is to characterize the required object and draw up an agreement. Each client is usually assigned an individual consultant who can not only provide support in drawing up the agreement, but also select special equipment in accordance with the customer's wishes. Or you can ask to contact the required supplier directly.

After concluding a contract with an individual for leasing special equipment, the company assumes all expenses for its purchase, insurance, and maintenance. These conditions are also spelled out in the contract. At first, the lessee is only required to make an advance payment in an amount not exceeding half the cost of the object. Then he is given the equipment, which he can use until the end of the contract, if he makes regular leasing payments. When the entire amount is paid, the property rights to the object are transferred to the client.

On average, it takes from two days to two weeks to conclude a leasing agreement. The employees of the leasing company will help to settle all the formalities in the minimum time and will listen carefully to the client.