adHub Encyclopedia: What is CPAS collaborative advertising?

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CPAS collaborative advertising helps "brands" and "retailers" (such as Shopee, Momo, PCHome, etc.) connect during the consumer's shopping process. The CPAS collaborative advertising introduced in this article is an advertising method in which "retailers, brands, and meta" collaborate to create sales. The biggest benefit for brands is that they can directly use retailers' catalogs and audience data on the Meta platform to advertise their own stores and products, increasing consumers' willingness to buy. At the same time, consumers can also enjoy discounts and smooth shopping. experience.


Adjust budget strategies to meet the 618 sales peak
Shopee’s audience is accustomed to collecting a lot of products they plan bulk sms bahrain to buy, and they wait for the discounts of large-scale events to buy them all at once, especially products with higher prices such as home appliances. Therefore, the design of the event and the accumulation of early traffic are particularly important! Before the 618 promotion, the advertising bidding will gradually increase. In order to cope with this change and accumulate store traffic at the same time, the marketing goal in the early stage of the festival period will be set as "add to shopping cart", and the budget will be reduced during this period.

Wait until 618 The purpose of increasing it again is to attract more viewers who have added to the shopping cart during the 618 regular period, so that we can enhance advertising with store activity materials during the festival period to make the audience complete the purchase.