What content is updatable? How is it created?

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There is no doubt that a professional team is needed, with experience in industrial marketing, who master the ecosystem and know how to extract information from a company to make it attractive to its audiences. At Bannister Global we have been doing this for years and that is why we can give some ideas to create content according to the buyer's life cycle or buyer's journey. Let's go over some of them.

1. Blog posts
It is sad to see websites with a news section that coo email list has not had content for three years or that only has a few poorly written texts with corporate news of little interest. The blog of a B2B company that wants to stand out has to have a significant density of content that helps attract traffic. This post by the SaaS company eManaGym on loyalty helps managers and entrepreneurs learn basic issues about loyalty in gyms and sports centers.

eManaGym example Blog post
2. Basic guides
There are times when it is necessary to explain in a broad and simple way content that attracts interest and, at the same time, provides basic information about a sector or market. At Bannister Global we have managed to multiply the traffic on our website thanks to a pillar page with a downloadable version called 'Marketing Guide for Shopping Centers'. It is intended to capture leads from professionals in that sector and offer them useful information.