15 inbound marketing and hubspot statistics you need to know
Posted: Thu Jan 23, 2025 7:15 am
Inbound Marketing is a set of strategies that has been gaining more and more popularity in LATAM and the world in recent years. This has been due to the fact that companies have sought ways to increase sales, following major changes in the way in which the buyer makes a decision.
This is why we have taken on the task of making a list of the main statistics that will help you understand the changes in purchasing trends, and why Inbound Marketing can be an effective tool to increase demand and sales today.
What is Inbound Marketing?
Inbound Marketing is a methodologywhich focuses on understanding the buyer and building information paths towards the decision to purchase a product, service or solution; in such a way that we offer valuable information in the process and thus build trust in our company.
Buyer Statistics :
Buyers are one of the most important components bolivia whatsapp lead in business transactions, and today, thanks to the Internet, they practically control this channel. Here's an example: I recently decided that I wanted to buy a car, and previously I would have needed to go visit different agencies to see all the cars, drive them, buy them, etc. However, today, all you have to do is type a search on the Internet and you can practically start the buying process without having to go anywhere, or without having to talk to a salesperson (those who are very intense and want to pressure you to buy their product as soon as possible). This is an example of how the world has changed, so here are some statistics on the buying process that may be relevant to you:
According to Hubspot, today more than 70% of a purchase decision is made by a person without contacting a sales person or a company.
According to Hubspot, 97% of purchases begin with an online search , and in the B2B market that number is not insignificant either, as 93% of B2B purchases begin with an online search.
According to Hubspot, of all the people who search for a product or service online, only 10% are ready to make a decision .
In the B2B market, Demand Gen through aStudy conducted in 2016, comments that 95% of B2B customers say that the content on a company's website gives them greater confidence in it.
Shareaholic in astudy in 2018, shows us that search engines have become the source that generates the most traffic (34.8%), over social networks (25.6%).
Marketing Statistics:
The average person is exposed to more than 5,000 brands a day, and to more than 362 forms of advertising. (Source:SJ Insights).
A small business that has a blog receives up to 126% more demand than one that doesn't have one. (Source:Content Marketing Institute).
77% of Internet users read blogs. (Source:Content Marketing Institute).
According to Hubspot82% of companies actively implement content marketing strategies.
More than 50% of marketers say keyword rankings and organic traffic are the primary ways they measure success. (Source:Hubspot).
Inbound Marketing Statistics
Sales statistics:
Inbound Sales Statistics
Only 3% of people trust a sales or marketing person. (Source:Hubspot).
According to Hubspot40% of salespeople believe that prospecting is the most difficult part of selling.
Less than 20% of buyers want to connect with a seller at a discovery stage. (Source:Hubspot).
60% of buyers want to contact a seller after the consideration stage, once they have researched options and have a shortlist in mind. (Source:Hubspot).
It takes an average of 18 calls to connect with a buyer. (Source:Hubspot).
At least 50% of the leads you generate through any marketing strategy will not be a good fit. (Source:Hubspot).
80% of sales require at least 5 follow-ups, while around 44% of salespeople only try 1 time. (Source:Hubspot).
35 to 50% of sales go to the salesperson who responds first. (Source:Hubspot).
65% of salespeople use a CRM and 97% of them believe that technology is of great importance in sales. (Source:Hubspot.)
Hubspot usage statistics.
Hubspot is one of the most important tools for executing an Inbound Marketing strategy, so we thought it would be a good idea to also leave you with some statistics on the use of this tool, according to a study they conducted on more than 103,000 clients of their platform:
Companies showed an average 181% increase in website traffic, and a 159% increase in inbound leads one year after starting to use Hubspot.Hubspot Inbound Marketing Statistics
Companies see an average 92% increase in closes and a 41% increase in their overall close rate one year after purchasing Hubspot. Hubspot Inbound Sales Statistics
In Mexico, companies achieved a 239.47% increase in visits to their website after one year of using Hubspot. inbound-marketing-statistics-mexico
You may also be interested in:Everything you need to know when implementing an inbound strategy in LATAM
Conclusion
As you can see, Inbound Marketing in general is helping companies achieve growth in both Marketing and Sales, and this is because it is the best way that currently exists to adapt to the way consumers buy. There are various ways to do Inbound Marketing and you can do this yourself, or you can choose to hire a specialized company to do it for you. Download our guide to understand the best option for you.
This is why we have taken on the task of making a list of the main statistics that will help you understand the changes in purchasing trends, and why Inbound Marketing can be an effective tool to increase demand and sales today.
What is Inbound Marketing?
Inbound Marketing is a methodologywhich focuses on understanding the buyer and building information paths towards the decision to purchase a product, service or solution; in such a way that we offer valuable information in the process and thus build trust in our company.
Buyer Statistics :
Buyers are one of the most important components bolivia whatsapp lead in business transactions, and today, thanks to the Internet, they practically control this channel. Here's an example: I recently decided that I wanted to buy a car, and previously I would have needed to go visit different agencies to see all the cars, drive them, buy them, etc. However, today, all you have to do is type a search on the Internet and you can practically start the buying process without having to go anywhere, or without having to talk to a salesperson (those who are very intense and want to pressure you to buy their product as soon as possible). This is an example of how the world has changed, so here are some statistics on the buying process that may be relevant to you:
According to Hubspot, today more than 70% of a purchase decision is made by a person without contacting a sales person or a company.
According to Hubspot, 97% of purchases begin with an online search , and in the B2B market that number is not insignificant either, as 93% of B2B purchases begin with an online search.
According to Hubspot, of all the people who search for a product or service online, only 10% are ready to make a decision .
In the B2B market, Demand Gen through aStudy conducted in 2016, comments that 95% of B2B customers say that the content on a company's website gives them greater confidence in it.
Shareaholic in astudy in 2018, shows us that search engines have become the source that generates the most traffic (34.8%), over social networks (25.6%).
Marketing Statistics:
The average person is exposed to more than 5,000 brands a day, and to more than 362 forms of advertising. (Source:SJ Insights).
A small business that has a blog receives up to 126% more demand than one that doesn't have one. (Source:Content Marketing Institute).
77% of Internet users read blogs. (Source:Content Marketing Institute).
According to Hubspot82% of companies actively implement content marketing strategies.
More than 50% of marketers say keyword rankings and organic traffic are the primary ways they measure success. (Source:Hubspot).
Inbound Marketing Statistics
Sales statistics:
Inbound Sales Statistics
Only 3% of people trust a sales or marketing person. (Source:Hubspot).
According to Hubspot40% of salespeople believe that prospecting is the most difficult part of selling.
Less than 20% of buyers want to connect with a seller at a discovery stage. (Source:Hubspot).
60% of buyers want to contact a seller after the consideration stage, once they have researched options and have a shortlist in mind. (Source:Hubspot).
It takes an average of 18 calls to connect with a buyer. (Source:Hubspot).
At least 50% of the leads you generate through any marketing strategy will not be a good fit. (Source:Hubspot).
80% of sales require at least 5 follow-ups, while around 44% of salespeople only try 1 time. (Source:Hubspot).
35 to 50% of sales go to the salesperson who responds first. (Source:Hubspot).
65% of salespeople use a CRM and 97% of them believe that technology is of great importance in sales. (Source:Hubspot.)
Hubspot usage statistics.
Hubspot is one of the most important tools for executing an Inbound Marketing strategy, so we thought it would be a good idea to also leave you with some statistics on the use of this tool, according to a study they conducted on more than 103,000 clients of their platform:
Companies showed an average 181% increase in website traffic, and a 159% increase in inbound leads one year after starting to use Hubspot.Hubspot Inbound Marketing Statistics
Companies see an average 92% increase in closes and a 41% increase in their overall close rate one year after purchasing Hubspot. Hubspot Inbound Sales Statistics
In Mexico, companies achieved a 239.47% increase in visits to their website after one year of using Hubspot. inbound-marketing-statistics-mexico
You may also be interested in:Everything you need to know when implementing an inbound strategy in LATAM
Conclusion
As you can see, Inbound Marketing in general is helping companies achieve growth in both Marketing and Sales, and this is because it is the best way that currently exists to adapt to the way consumers buy. There are various ways to do Inbound Marketing and you can do this yourself, or you can choose to hire a specialized company to do it for you. Download our guide to understand the best option for you.