Inbound Sales: relevant content for attraction combined with an effective commercial approach!
Posted: Thu Jan 23, 2025 7:07 am
An intelligent process that has been gaining more and more relevance is Inbound Sales . It leaves behind, once and for all, insistent and invasive sales techniques, and presents great results with more insightful and effective approaches.
Does this sound interesting to you? If so, great, because today we’re going to talk about this sales model, its purpose and benefits.
After all, changes in consumer behavior are constant, so if sales methods do not keep up with these changes, the companies that fail to update themselves and remain aligned with the latest developments in the market will lose out.
Below, you will find the main characteristics of Inbound Sales and why you need to adopt this sales model in your business.
Inbound Sales is when you sell to leads who are interested in your company. In other words, these are sales actions that make your solution more naturally found by consumers.
We can visualize Inbound Sales in a scenario where the consumer has full purchasing and decision-making power. Companies, in turn, need to provide materials with the aim of educating, clarifying tunisia whatsapp data and helping this person choose the best solution for them on their own.
Resultados Digitais makes it clear that Inbound Sales is a methodology that prioritizes the needs and objectives of the potential client, instead of trying to sell at any cost. An Inbound salesperson acts in a consultative manner , assisting and guiding contacts throughout the sales process.
That said, consider that today information about most products and services is just a click away. This means that you need to work to be relevant to potential customers, among so many who may also offer the same solution as you.
In other words, your company needs to be present at the consumer's decision-making moments, but in a natural and non-invasive way, so that your solution adapts to the customer's needs and not the other way around.
Inbound vs. Outbound
Known today as a traditional sales model, Outbound is still used by some companies and works in many cases. But what makes it different from Inbound Sales?
Rock Content reinforces that in Outbound, the salesperson is responsible for starting the conversation and, using sales techniques, discovering the customer's pain points and interests.
From there, the salesperson begins to explain the products and services, trying to convince the prospect that the company's solution is what they need at the moment. In this process, no matter how experienced the professional is, they will come across several people who have no interest in what is being offered, or are not at the right time to make a purchase.
In Inbound sales, the person who starts the conversation is the consumer. See the following topic!
How is Inbound Sales done?
To attract potential customers, Inbound Sales uses blogs, podcasts, videos, e-books, email marketing, social media, websites and other content marketing and digital marketing strategies .
At this point, we can already see the main differences between Inbound and traditional marketing and sales initiatives, the famous Outbound. In these, brands chase their customers through cold calls. Contact gathering, creating lists through tools or manual searches are the current tools used by salespeople to win sales in outbound.
Does this sound interesting to you? If so, great, because today we’re going to talk about this sales model, its purpose and benefits.
After all, changes in consumer behavior are constant, so if sales methods do not keep up with these changes, the companies that fail to update themselves and remain aligned with the latest developments in the market will lose out.
Below, you will find the main characteristics of Inbound Sales and why you need to adopt this sales model in your business.
Inbound Sales is when you sell to leads who are interested in your company. In other words, these are sales actions that make your solution more naturally found by consumers.
We can visualize Inbound Sales in a scenario where the consumer has full purchasing and decision-making power. Companies, in turn, need to provide materials with the aim of educating, clarifying tunisia whatsapp data and helping this person choose the best solution for them on their own.
Resultados Digitais makes it clear that Inbound Sales is a methodology that prioritizes the needs and objectives of the potential client, instead of trying to sell at any cost. An Inbound salesperson acts in a consultative manner , assisting and guiding contacts throughout the sales process.
That said, consider that today information about most products and services is just a click away. This means that you need to work to be relevant to potential customers, among so many who may also offer the same solution as you.
In other words, your company needs to be present at the consumer's decision-making moments, but in a natural and non-invasive way, so that your solution adapts to the customer's needs and not the other way around.
Inbound vs. Outbound
Known today as a traditional sales model, Outbound is still used by some companies and works in many cases. But what makes it different from Inbound Sales?
Rock Content reinforces that in Outbound, the salesperson is responsible for starting the conversation and, using sales techniques, discovering the customer's pain points and interests.
From there, the salesperson begins to explain the products and services, trying to convince the prospect that the company's solution is what they need at the moment. In this process, no matter how experienced the professional is, they will come across several people who have no interest in what is being offered, or are not at the right time to make a purchase.
In Inbound sales, the person who starts the conversation is the consumer. See the following topic!
How is Inbound Sales done?
To attract potential customers, Inbound Sales uses blogs, podcasts, videos, e-books, email marketing, social media, websites and other content marketing and digital marketing strategies .
At this point, we can already see the main differences between Inbound and traditional marketing and sales initiatives, the famous Outbound. In these, brands chase their customers through cold calls. Contact gathering, creating lists through tools or manual searches are the current tools used by salespeople to win sales in outbound.