Strategies to increase your website sales with chatbots and live chats
Posted: Thu Jan 23, 2025 7:06 am
Chat communication is a convenient, easy and common way to communicate online. Real-time communication with a customer not only helps to increase sales , but also to increase loyalty and trust . Even if the order is not completed at first.
Keep reading to learn the best strategies to increase your sales thanks to chatbots and live chats:
1.- Make calls to attention at the right time
A good strategy to increase your sales is to set up a call to action in chatbots or live chats that is activated at specific times. For example, if a potential customer has been on the checkout page for a long time, you can send an automatic message offering help with the payment method, information about shipping costs, or a discount code.
It is also important to give a warning when your customer has been looking at several products of the same type, to offer them specialized advice . Another case in which it is interesting is when a certain value has been reached in the shopping cart, to avoid abandonment.
It is best to ask a specific question for each case bangladesh whatsapp lead not just a simple “do you need help?”. Also, keep in mind that you should make the call at the most appropriate time, and not let the purchase decision slip away.
2.- Monitor each client's navigation
If the operator or bot has prior information before talking to the user about what products they have been looking at, they can start the conversation by directly addressing their interests.
What are they interested in? What products have they added to their cart or wishlist, what tabs on your page have they browsed… By knowing these needs or interests, chatbots and live chats can take much better advantage of the sales opportunity, clarifying doubts so that they do not abandon the cart, offering them instant comparative information, or improving the value of the sale by applying upselling and cross-selling strategies .
3.- Offers a visual experience
“A picture is worth a thousand words” is a phrase that is everywhere, and you are probably tired of hearing it. But as in many other cases, this rule also applies here.
In the event that one of your customers is looking for advice on deciding between buying one product or another, the best thing your bots or operators can do is support their answers with images.
This way, the process will be much more agile and convenient for your clients, who will not have to search on their own to see what the other model being described to them is like.
4.- Automate your tools
We remind you of the difference between chatbots and livechats, which we explained in our previous post:
Live chats , being managed by humans, are better suited to answering complex questions.
Chatbots , on the other hand, should be left for those questions that are constantly repeated (shipping costs, payment methods, order location, etc.).
Depending on their nature, be clear about which of these two tools to offer based on your clients' needs.
Having a bot that answers all the typical questions without making users wait makes them more satisfied . Combined with good customer support through live chat, it will allow you to increase sales so that all your customers are served in the way they need: quick information or advice during the purchasing process.
5.- Integrate your chat tools with your CRM
It is important that you connect both tools because all the leads and information you collect through the live chat or chatbot will be very valuable data to create a good relationship with your existing clients and potential clients.
Keep reading to learn the best strategies to increase your sales thanks to chatbots and live chats:
1.- Make calls to attention at the right time
A good strategy to increase your sales is to set up a call to action in chatbots or live chats that is activated at specific times. For example, if a potential customer has been on the checkout page for a long time, you can send an automatic message offering help with the payment method, information about shipping costs, or a discount code.
It is also important to give a warning when your customer has been looking at several products of the same type, to offer them specialized advice . Another case in which it is interesting is when a certain value has been reached in the shopping cart, to avoid abandonment.
It is best to ask a specific question for each case bangladesh whatsapp lead not just a simple “do you need help?”. Also, keep in mind that you should make the call at the most appropriate time, and not let the purchase decision slip away.
2.- Monitor each client's navigation
If the operator or bot has prior information before talking to the user about what products they have been looking at, they can start the conversation by directly addressing their interests.
What are they interested in? What products have they added to their cart or wishlist, what tabs on your page have they browsed… By knowing these needs or interests, chatbots and live chats can take much better advantage of the sales opportunity, clarifying doubts so that they do not abandon the cart, offering them instant comparative information, or improving the value of the sale by applying upselling and cross-selling strategies .
3.- Offers a visual experience
“A picture is worth a thousand words” is a phrase that is everywhere, and you are probably tired of hearing it. But as in many other cases, this rule also applies here.
In the event that one of your customers is looking for advice on deciding between buying one product or another, the best thing your bots or operators can do is support their answers with images.
This way, the process will be much more agile and convenient for your clients, who will not have to search on their own to see what the other model being described to them is like.
4.- Automate your tools
We remind you of the difference between chatbots and livechats, which we explained in our previous post:
Live chats , being managed by humans, are better suited to answering complex questions.
Chatbots , on the other hand, should be left for those questions that are constantly repeated (shipping costs, payment methods, order location, etc.).
Depending on their nature, be clear about which of these two tools to offer based on your clients' needs.
Having a bot that answers all the typical questions without making users wait makes them more satisfied . Combined with good customer support through live chat, it will allow you to increase sales so that all your customers are served in the way they need: quick information or advice during the purchasing process.
5.- Integrate your chat tools with your CRM
It is important that you connect both tools because all the leads and information you collect through the live chat or chatbot will be very valuable data to create a good relationship with your existing clients and potential clients.