Types of emails that can be automated

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Considering the information, web traffic and data generated online that a company currently handles, it is essential to have automations that facilitate day-to-day management.

If you know exactly what phase of the buyer's journey your user is in, you can easily create a list of messages that will help them move forward in their conversion process. Normally, in this compliance directors email list process there has to be a call to action so that the user lands on a landing page , and after interacting with it, they appear on a thank you page.

Therefore, a message for each conversion phase is key if you don't want users who don't meet your requirements (for example, they haven't filled out a form on a landing page) to receive the wrong message. That's why automation can be very useful to avoid wasting resources on leads that won't work.

In order to automatically send an email, a trigger element is usually required , either a time trigger for certain occasions or an action when a lead has performed a certain behavior, for example, by downloading content or subscribing to a form. Below is a list of the most commonly used ones:

Welcome emails : This is the best way to welcome potential customers. It is a unique message that is almost always the company's first contact with the customer.