Torre Sevilla and Foro Marketing Sevilla celebrate their first business meeting

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During the event, Rocío Tornay , president of Foro Marketing Sevilla , introduced each of the speakers and summarised the history of the complex for the attendees. “It is a complex that has marked a before and after in the history of the Andalusian city,” said Tornay, “without a doubt, Torre Sevilla has become an emblematic landmark of the city.”

Following the presentation, a round table discussion took place, entitled 'Marketing and synergies in a mixed-use complex', with the participation of Juan Carlos Gómez, manager of Torre Sevilla, Moisés Roiz, director of CaixaForum Sevilla, Cristina Marroquí, commercial manager of Eurostars Hotel Company, and Luis Cordero, director of Club Cámara Antares.

During the talk, the speakers agreed that Torre Sevilla is australia whatsapp lead a space that defends the use of marketing as a technique to establish business relationships and create business opportunities. In addition, they also presented various marketing actions that they had carried out in the complex and that had allowed them to attract the attention of new clients and differentiate themselves from the competition.

In the words of Juan Carlos Gómez , “Torre Sevilla has managed to extend its values ​​intrinsically linked to modernity and sustainability, thanks to the work we do in the marketing department to bring the mixed-use space closer to the public.” In this sense, Roiz and Marroquí supported Gómez ’s message by presenting some practical cases in which, thanks to the marketing actions that have managed to put Torre Sevilla in the spotlight , they have been able to develop new synergies and business opportunities.
At the end of the round table, the attendees took a guided tour of all the unique spaces of Torre Sevilla and concluded the day with an aperitif on the Atalaya Terrace-Viewpoint.


This action is part of the collaboration agreement that Torre Sevilla and the Foro Marketing Sevilla Association signed in July to promote experiences and bring together points of view on sales and marketing, through the organization of meeting and discussion forums, as well as dynamization actions. “This collaboration adds value to the companies present in the skyscraper, in La Cartuja and, ultimately, in Seville,” said Gómez at the signing of the agreement.