What is the Canvas Model?
Posted: Thu Jan 23, 2025 6:32 am
The so-called Canvas Model or Canvas Method was developed in 2011 by Alexander Osterwalder and Yves Pigneur in the book Business Model Generation, where they analyse the different types of models and which one is best to use in each case. It is worth noting that the book refers to a new economy where the production system has changed, and therefore it is also necessary to change the mentality: the most important thing now is to create value for customers.
The Canvas Model is a tool to define and create innovative business models that simplifies 4 large areas: customers, supply, infrastructure and economic viability in a box with 9 divisions.
Main elements of the Canvas Business Model ( canvas model )
You have to fill in the 9 blocks with the characteristics of the company lebanon phone number list want to create. If you find that it is a bit difficult at first, it is because you do not have a clear business model, and that is why it is important to create a Canvas Model as soon as possible.
1# MARKET SEGMENTS
Who are your customers? Depending on the company you have in mind, customers can be of different types. For example, in a media outlet, your customers will be your readers and the companies that advertise in your outlet. That is why it is so important to define your customers, because your business model and even your product can vary depending on them.
2# VALUE PROPOSITION
What will differentiate you from other companies, why the customer will buy your product and not from the competition. You can differentiate yourself from other companies as long as you have a competitive advantage, which can be of different types: cost advantage, product difference advantage, or transaction advantage (your customers' access to buy your product).
The Canvas Model is a tool to define and create innovative business models that simplifies 4 large areas: customers, supply, infrastructure and economic viability in a box with 9 divisions.
Main elements of the Canvas Business Model ( canvas model )
You have to fill in the 9 blocks with the characteristics of the company lebanon phone number list want to create. If you find that it is a bit difficult at first, it is because you do not have a clear business model, and that is why it is important to create a Canvas Model as soon as possible.
1# MARKET SEGMENTS
Who are your customers? Depending on the company you have in mind, customers can be of different types. For example, in a media outlet, your customers will be your readers and the companies that advertise in your outlet. That is why it is so important to define your customers, because your business model and even your product can vary depending on them.
2# VALUE PROPOSITION
What will differentiate you from other companies, why the customer will buy your product and not from the competition. You can differentiate yourself from other companies as long as you have a competitive advantage, which can be of different types: cost advantage, product difference advantage, or transaction advantage (your customers' access to buy your product).