Reviews App reviews in ASO directly affect user perception and its ranking in stores
Posted: Thu Jan 23, 2025 6:05 am
Put yourself in the user's shoes, you are unlikely to install an app with bad ratings and reviews. Replies to negative reviews are especially important, as they allow you to publicly resolve emerging issues, showing the target audience that the company quickly responds to complaints. It is also necessary to respond to positive reviews - gratitude for positive feedback increases brand loyalty. Using the "was the review helpful?" function in Google Play, you can vote for certain reviews, influencing their kuwait telegram mobile phone number list position in the list. Thus, you can raise positive reviews to the TOP and, conversely, lower negative ones, so as not to focus the attention of new users on them. Until the spring of 2023, it was possible to purchase reviews, now this method practically does not work. Google has tightened moderation and began to delete up to 90% of "unrealistic" reviews.