What is gamification?

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Gamification, also known as ludification, is the process of introducing game mechanics and design into non-game contexts, for example, in campaigns for a specific product. The idea is to apply the data-based techniques that video game creators use to engage players, and apply them to channels such as a website or a company app to motivate actions that generate value for your business.
Games are present in the lives of all human beings and playing is the estonia phone number list atmosphere to learn social skills, ways to cooperate with each other, rules, self-control. Experts have realized that through games many other benefits can be obtained apart from the playful ones. From there comes the idea of ​​gamification through the implementation of playable mechanics in contexts outside of a game.
Gamification itself does not generate results, but we have to see how to apply it to our brand with criteria to generate good results and contribute to achieving our business objectives. Gamification has become one of the most important ways of dynamization within social networks and corporate websites.


Why is gamification important?
Gamification is transforming business models by creating new ways to nurture long-term relationships and build loyalty among both customers and employees. Its success lies in the fact that it taps into motivations that exist in all of us, such as community, immediate response, achievement and reward. Combined with the latest research on motivation and the big data generated by user interactions, we have a very powerful tool in our hands.

Advantages of gamification
Increase engagement with customers, prospects and employees. Offering rewards to these user groups stimulates loyalty and positive feelings about the brand. These rewards don’t have to be material, they can also be simply recognition or even valuable content.