Positioning against the competition

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Knowing where we stand in relation to our competition can offer us very valuable information for the business, consider these questions for your customer satisfaction survey if that is your goal:

Compared to the competition, is the quality of our products better, worse, or similar?
Why did you choose our product instead of a similar one?
If you think of similar products, what is your rating for our brand?
What products do you find in other chief vice president marketing officer email list brands that you don't find in ours?
Once you've created your survey, it's time to launch it. You need to choose the right moment , depending on the buyer phase the recipient is in. It wouldn't make sense to send a product satisfaction survey to someone who has just subscribed to your blog, for example. Or send it to a customer who hasn't used your products or services for years.

A good time to send a survey could be after an extended interaction with the sales team, a couple of weeks after the purchase, or annually to measure overall customer satisfaction.

The end of the year is approaching and we all like to take stock. Are you doing well with your customers? Is that new product you launched meeting their expectations? If you are clear about what you want to know, choosing the right questions for your customer satisfaction survey can help you find out. At Bannister Global we know how to help you achieve your goals.