If these people were in the same situation, what would they do?

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Make a change to one of the elements and run the test a second time. Once you’re done, pick the option with the highest conversion rate. Change one more element and repeat ad Infinitum or until you’re happy with the result.

Why alter one element at a time? Because you’ll be able to tell which factors are resonating with your audience and which aren’t.

Split testing is an essential part of creating the ecuador phone number list perfect CTA. In addition to techniques such as using content localization to elevate your customer experience, it’s a great way to test customer engagement.


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6. Give Customers Proof
Humans are social animals. If we don’t know what to do, we look to those around us for validation or confirmation.


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In the image above, one product is shown to be a ‘best seller’, which means many other people have bought it, so it must be good.

Also beneath these products, you can see the average star rating. This shows the visitor what previous customers thought and validates that the product is worthwhile.

This type of surrounding information makes customers feel more confident about clicking on the CTA i.e. “Get it tomorrow”.