Strategic positioning: what are the impacts on sales?
Posted: Thu Jan 23, 2025 5:14 am
Strategic positioning is related to the perception of customers and the market regarding the brand . However, practice consists of efforts to control this interpretation. To this end, planning must focus on creating a market differential.
With a well-defined strategy, the industry takes control of the narrative and customer perception . There will be greater emphasis on the points that it intends to highlight as a reference to the brand. To do this, it will be necessary to build a solid image that is different from others.
According to research , having a consolidated brand across all platforms can increase revenue by up to 23% . On the other hand, according to research , it takes 90 seconds of initial viewing before people make a subconscious judgment about a product.
Furthermore, the most consistent brands are 3.5 times more likely to enjoy excellent visibility . This, of course, compared to those with a more inconsistent presentation.
These numbers highlight the importance of structuring a kenya whatsapp data brand positioning that understands the desires, needs and pain points of the customer and market. After all, understanding how to stand out and communicate with leads and customers is essential to closing more deals.
After all, according to the survey, 94% of customers are likely to become loyal to a brand that offers total transparency. And 89% of buyers are loyal to brands that share their values.
Public perceptions are formed based on:
Online reviews;
Digital presence;
Experiences;
Service ;
Recommendations;
Marketing Strategies.
Therefore, the positioning needs to be present in these areas in a coherent and consolidated manner.
In short, the process will define whether the brand will be known for having competitive prices, product and service quality, or care in customer interaction, for example.
Read also: Digital positioning: what it is and why your industry needs it
What is the relationship between strategic positioning and branding?
Relationship between strategic positioning and branding
Strategic positioning is part of branding . It can be defined as an act of shaping the brand's offering and image, seeking to occupy a unique space in the market and, most importantly, in the minds of consumers.
Therefore, it is impossible to talk about positioning without mentioning branding or its importance. This, in turn, is a type of business management. It is a strategy used by companies that want to build legacies .
Therefore, it is a brand management process and everything that this encompasses. In other words, it involves planning, structuring, managing and promoting the brand. Therefore, it is a long-term construction.
In other words, nothing happens overnight! Industries need to constantly invest in these strategies to ensure a positive and increasingly solid image.
Therefore, it is a complex action that aims to:
Ensure employee motivation;
Take care of the business’ image and reputation;
Adapt positioning to specific markets and contexts;
Generate more visibility for the company.
Therefore, both strategic positioning and branding are interconnected by “ Brand Equity ”. This is the value associated with a brand in the eyes of the market and consumers. In other words, it is what makes it a leader in the sector.
With a well-defined strategy, the industry takes control of the narrative and customer perception . There will be greater emphasis on the points that it intends to highlight as a reference to the brand. To do this, it will be necessary to build a solid image that is different from others.
According to research , having a consolidated brand across all platforms can increase revenue by up to 23% . On the other hand, according to research , it takes 90 seconds of initial viewing before people make a subconscious judgment about a product.
Furthermore, the most consistent brands are 3.5 times more likely to enjoy excellent visibility . This, of course, compared to those with a more inconsistent presentation.
These numbers highlight the importance of structuring a kenya whatsapp data brand positioning that understands the desires, needs and pain points of the customer and market. After all, understanding how to stand out and communicate with leads and customers is essential to closing more deals.
After all, according to the survey, 94% of customers are likely to become loyal to a brand that offers total transparency. And 89% of buyers are loyal to brands that share their values.
Public perceptions are formed based on:
Online reviews;
Digital presence;
Experiences;
Service ;
Recommendations;
Marketing Strategies.
Therefore, the positioning needs to be present in these areas in a coherent and consolidated manner.
In short, the process will define whether the brand will be known for having competitive prices, product and service quality, or care in customer interaction, for example.
Read also: Digital positioning: what it is and why your industry needs it
What is the relationship between strategic positioning and branding?
Relationship between strategic positioning and branding
Strategic positioning is part of branding . It can be defined as an act of shaping the brand's offering and image, seeking to occupy a unique space in the market and, most importantly, in the minds of consumers.
Therefore, it is impossible to talk about positioning without mentioning branding or its importance. This, in turn, is a type of business management. It is a strategy used by companies that want to build legacies .
Therefore, it is a brand management process and everything that this encompasses. In other words, it involves planning, structuring, managing and promoting the brand. Therefore, it is a long-term construction.
In other words, nothing happens overnight! Industries need to constantly invest in these strategies to ensure a positive and increasingly solid image.
Therefore, it is a complex action that aims to:
Ensure employee motivation;
Take care of the business’ image and reputation;
Adapt positioning to specific markets and contexts;
Generate more visibility for the company.
Therefore, both strategic positioning and branding are interconnected by “ Brand Equity ”. This is the value associated with a brand in the eyes of the market and consumers. In other words, it is what makes it a leader in the sector.