What is Publicity?
Posted: Thu Jan 23, 2025 5:10 am
When we hear about publicity, the first thing we do is relate it to advertising, right? Well, the only relationship lies in the fact that both terms have the characteristic that they both disclose information. But only that, as for the rest, one concept has nothing to do with the other.
The success of publicity lies, therefore, in the fact that a company's clients read or listen to information related to a brand or product through the media. That is, through the work of the press office that the brand carries out. This facilitates the fact of attracting these audiences in a dynamic way.
As we have previously commented, it is information disclosed by a company, entity or public or private organization. Unlike traditional advertising, publicity obtains free space in the media for the brand, thanks to bolivia phone number list work of the press office that it carries out. Therefore, the brand or product appears in the media without there being any advertising payment involved. This incorporation into the media 's agenda setting allows the brand to reach its public, positioning itself as a credible brand.
What is it for?
The concept of publicity aims to reach the public, creating an environment that favours the brand. Today, in such a saturated world, the user knows perfectly well how to differentiate between what is news and what is an advertisement. News is better valued and has greater credibility. This makes the brand able to become a prescriber of the sector, in relation to the media that publishes it and, therefore, to its readers/audience.
With all this, the basis of doing publicity is to generate trust in the brand, through the achievement of publications of articles in the media, whether they are reports, news or interviews. The important thing is that this information reflects the positive aspects of the company.
Advantages and disadvantages
Advantages:
Low cost: beyond the investment in the cabinet, it is an unpaid message that the media includes because they consider it interesting for their readers, listeners or viewers.
Psychological penetration.
As news is published by recognized media, it helps the brand gain credibility with its audience.
“Objective” brand awareness is achieved among our audience.
The success of publicity lies, therefore, in the fact that a company's clients read or listen to information related to a brand or product through the media. That is, through the work of the press office that the brand carries out. This facilitates the fact of attracting these audiences in a dynamic way.
As we have previously commented, it is information disclosed by a company, entity or public or private organization. Unlike traditional advertising, publicity obtains free space in the media for the brand, thanks to bolivia phone number list work of the press office that it carries out. Therefore, the brand or product appears in the media without there being any advertising payment involved. This incorporation into the media 's agenda setting allows the brand to reach its public, positioning itself as a credible brand.
What is it for?
The concept of publicity aims to reach the public, creating an environment that favours the brand. Today, in such a saturated world, the user knows perfectly well how to differentiate between what is news and what is an advertisement. News is better valued and has greater credibility. This makes the brand able to become a prescriber of the sector, in relation to the media that publishes it and, therefore, to its readers/audience.
With all this, the basis of doing publicity is to generate trust in the brand, through the achievement of publications of articles in the media, whether they are reports, news or interviews. The important thing is that this information reflects the positive aspects of the company.
Advantages and disadvantages
Advantages:
Low cost: beyond the investment in the cabinet, it is an unpaid message that the media includes because they consider it interesting for their readers, listeners or viewers.
Psychological penetration.
As news is published by recognized media, it helps the brand gain credibility with its audience.
“Objective” brand awareness is achieved among our audience.