In February 2025, a lack of stock of its most popular products began to frustrate Telectrónicos’ customers. Many went to the competition, and in a single month, the company lost 15% of projected sales. Without sufficient cash flow, covering operating expenses and restocking became a challenge.
Tip: Use financing for advance purchases
To secure inventory and not compromise its cash flow, Telectrónicos turned to Fairplay financing. This allowed them to make large purchases in November and take advantage of their Christmas sales, while maintaining enough capital to operate in January and February. This move not only prevented losses, but also strengthened their position against the competition.
High logistics costs
When its suppliers resumed operations in late February, Chinese ports were saturated and shipping times were long. To speed up the arrival of its products, Telectronics had to resort to air freight, paying panama whatsapp resource significantly higher costs that reduced its profit margins.
Tip: Plan your logistics ahead of time
To avoid these additional costs, Telectronics began working with its logistics agents in November. They reserved space on ships in advance and ensured that shipments would leave China before February 5. In addition, they prepared with strategic inventories so as not to depend on emergency shipments.
Dependence on a single supplier
Ninety percent of Telelectrónicos' products came from a single supplier in China. When this supplier was suspended, the company had no alternatives, which aggravated its supply problems.
Tip: Diversify your suppliers
Learning from this experience, Telectrónicos began exploring additional suppliers in countries such as Vietnam and India. This allowed them to cover part of their demand with alternatives, reducing the risk of relying solely on China during the Lunar New Year.
Limited communication with suppliers
In the weeks leading up to the Chinese New Year, Telectrónicos did not confirm delivery times or dates with its supplier. This led to confusion and delays in the production of its orders.
Tip: Maintain constant communication
Establishing frequent contact with suppliers was key to solving this problem. Using tools such as WeChat and virtual meetings, Telectrónicos began coordinating with its suppliers since October, ensuring clarity on the times of closing and restarting activities.